IDEAS home Printed from https://ideas.repec.org/a/bco/mbraaa/v9y2022p18-30.html
   My bibliography  Save this article

Marketing Strategies in the Development of the Halal Products and Services Industry

Author

Listed:
  • Shakizada Niyazbekova

    (Al Farabi University, Almaty, Kazakhstan)

Abstract

A marketing strategy is a plan that helps a business sell and promote a product or service. The modern world is so diverse and rapidly changing that companies need to constantly adapt to the environment and create conditions for product promotion. Halal products are not new to European countries, but many consumers treat them as exotic, yet they are still interested in consuming them. The combination of approaches to developing marketing strategies and studying the specifics of halal product promotion is the basis of the research topic. Accordingly, the goal is to assess the current state of distribution of halal products in Europe and the world as a whole, as well as to develop recommendations for the application of marketing strategies for halal producers. The study found that in the future, the volume of production and sales of halal products will increase, and producers need to adapt their marketing strategies to market conditions. It is the recommendations on the adaptation of the main marketing strategies for halal producers that were developed in the course of the study.

Suggested Citation

  • Shakizada Niyazbekova, 2022. "Marketing Strategies in the Development of the Halal Products and Services Industry," Marketing and Branding Research, EUROKD, vol. 9(1), pages 18-30.
    • Handle: RePEc:bco:mbraaa::v:9:y:2022:p:18-30
    DOI: 10.32038/mbr.2022.09.01.02
    as

    Download full text from publisher

    File URL: https://api.eurokd.com/Uploads/Article/954/mbr.2022.09.01.02.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.32038/mbr.2022.09.01.02?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Ganesh Dash & Debarun Chakraborty, 2021. "Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19," Sustainability, MDPI, vol. 13(12), pages 1-19, June.
    2. Barbaglia, Luca & Frattarolo, Lorenzo & Onorante, Luca & Pericoli, Filippo Maria & Ratto, Marco & Tiozzo Pezzoli, Luca, 2023. "Testing big data in a big crisis: Nowcasting under Covid-19," International Journal of Forecasting, Elsevier, vol. 39(4), pages 1548-1563.
    3. Timoumi, Ahmed & Gangwar, Manish & Mantrala, Murali K., 2022. "Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research," Journal of Retailing, Elsevier, vol. 98(1), pages 133-151.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Richard Schnorrenberger & Aishameriane Schmidt & Guilherme Valle Moura, 2024. "Harnessing Machine Learning for Real-Time Inflation Nowcasting," Working Papers 806, DNB.
    2. Ganesh Dash & Chetan Sharma & Shamneesh Sharma, 2023. "Sustainable Marketing and the Role of Social Media: An Experimental Study Using Natural Language Processing (NLP)," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
    3. Li, Yang & Chen, Meng & Cai, Zhao & Liu, Hefu, 2023. "Online-offline channel integration and innovation ambidexterity: Roles of top management team and environmental dynamism," Journal of Business Research, Elsevier, vol. 160(C).
    4. Li, Jing & Liu, XiaoWen, 2024. "An agent-based simulation model for analyzing and optimizing omni-channel retailing operation decisions," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    5. Philippe Goulet Coulombe & Mikael Frenette & Karin Klieber, 2023. "From Reactive to Proactive Volatility Modeling with Hemisphere Neural Networks," Papers 2311.16333, arXiv.org, revised Apr 2024.
    6. Gilboa, Shaked & Vilnai-Yavetz, Iris & Mitchell, Vince, 2024. "Shopping mall detachment: Why do some consumers avoid malls?," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    7. Frasquet, Marta & Ieva, Marco & Mollá-Descals, Alejandro, 2024. "Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    8. Arhami, Omid & Aslani, Shirin & Talebian, Masoud, 2024. "Dynamic assortment planning and capacity allocation with logit substitution," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    9. Mashaal A. M. Saif & Nazimah Hussin & Maizaitulaidawati Md Husin & Ayed Alwadain & Ayon Chakraborty, 2022. "Determinants of the Intention to Adopt Digital-Only Banks in Malaysia: The Extension of Environmental Concern," Sustainability, MDPI, vol. 14(17), pages 1-32, September.
    10. Wang, Jixiao & Wang, Chong, 2024. "Understanding shoppers’ cross-channel analysis of influencing factors of online and offline channels: Evidence from clothing product," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    11. Galdi, Giulio & Casarin, Roberto & Ferrari, Davide & Fezzi, Carlo & Ravazzolo, Francesco, 2023. "Nowcasting industrial production using linear and non-linear models of electricity demand," Energy Economics, Elsevier, vol. 126(C).
    12. Ganesh Dash & Syed Akmal & Prashant Mehta & Debarun Chakraborty, 2022. "COVID-19 and E-Learning Adoption in Higher Education: A Multi-Group Analysis and Recommendation," Sustainability, MDPI, vol. 14(14), pages 1-20, July.
    13. Jin, Keyan & Zhong, Ziqi & Zhao, Elena Yifei, 2024. "Sustainable digital marketing under big data: an AI random forest model approach," LSE Research Online Documents on Economics 121402, London School of Economics and Political Science, LSE Library.
    14. Issam A. R. Moghrabi & Sameer Ahmad Bhat & Piotr Szczuko & Rawan A. AlKhaled & Muneer Ahmad Dar, 2023. "Digital Transformation and Its Influence on Sustainable Manufacturing and Business Practices," Sustainability, MDPI, vol. 15(4), pages 1-35, February.
    15. repec:ags:aaea22:336009 is not listed on IDEAS
    16. Cseres-Gergely, Zsombor & Kecht, Valentin & Le Blanc, Julia & Onorante, Luca, 2024. "The economic impact of general vs. targeted lockdowns: New insights from Italian municipalities," Economic Modelling, Elsevier, vol. 134(C).
    17. Blömker, Jan & Albrecht, Carmen-Maria, 2024. "Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    18. Huai-Te Huang & Hao-En Chueh, 2023. "Sustained Improvement of Educational Information Asymmetry: Intentions to Use School Social Media," Sustainability, MDPI, vol. 15(3), pages 1-15, February.
    19. Balween Kaur & Veer P. Gangwar & Ganesh Dash, 2022. "Green Marketing Strategies, Environmental Attitude, and Green Buying Intention: A Multi-Group Analysis in an Emerging Economy Context," Sustainability, MDPI, vol. 14(10), pages 1-16, May.
    20. Gleb Karpushkin, 2024. "Predicting Consumer Behavior Based on Big Data of User-Generated Online Content in Retail Marketing," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 25(1), pages 163-178, March.
    21. Julien Andre & Marie Bessec, 2024. "A Mixed-Frequency Factor Model for Nowcasting French GDP," Working papers 975, Banque de France.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bco:mbraaa::v:9:y:2022:p:18-30. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sara Gunen (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.