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Basic Values of Russians as a Factor of Their Willingness to Use the Digital Rouble

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  • Alexander N. Tatarko

    (National Research University Higher School of Economics, Moscow, Russia)

  • Germogen Ya. Rodionov

    (National Research University Higher School of Economics, Moscow, Russia)

Abstract

This study aimed to identify the association between basic human values and attitudes towards the digital rouble. It was hypothesised that the values of the categories ‘Self-Enhancement' and ‘Openness to Change' (as defined by S.H. Schwartz) would be positively associated with acceptance of the digital rouble. The study was conducted online with 300 participants using Schwartz's PVQ-R test and a methodology for assessing attitudes towards the digital rouble, which was developed based on the methodology for assessing acceptance of central bank digital currency (Söilen and Benhayoun 2021). The study only partially confirmed the hypotheses. Russians' acceptance of the digital rouble was positively associated with the higher-order values of ‘Self-Transcendence' and ‘Self-Enhancement', while a negative association was found with the ‘Openness to Change'. Based on previous studies, we conclude that the logic behind the associations between values and acceptance of a state-issued digital currency differs from that of a non-state digital currency. The findings suggest that Russians currently do not see the digital rouble as a means of payment offering new opportunities, but rather as a tool for strengthening the state.

Suggested Citation

  • Alexander N. Tatarko & Germogen Ya. Rodionov, 2025. "Basic Values of Russians as a Factor of Their Willingness to Use the Digital Rouble," Population and Economics, ARPHA Platform, vol. 9(3), pages 94-110, October.
    • Handle: RePEc:arh:jpopec:v:9:y:2025:i:3:p:94-110
    DOI: 10.3897/popecon.9.e145614
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    JEL classification:

    • D10 - Microeconomics - - Household Behavior - - - General

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