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Temos de Alterar os Nossos Modelos de Negócio e Práticas Gerenciais em Tempos de COVID-19? Um Estudo Qualitativo

Author

Listed:
  • Manuel F. Suarez-Barraza

    (Universidad de las Americas Puebla (UDLAP))

  • María Isabel Huerta-Carvajal

    (Department of Marketing Management, Universidad de las Américas Puebla (UDLAP))

Abstract

A nova forma de trabalhar que a pandemia do COVID-19 trouxe para todas as empresas do mundo tem provocado um verdadeiro “turbilhão” de mudanças no tradicional status quo de funcionamento de cada uma delas. Perante esse ambiente turbulento, diferentes organizações no mundo tiveram que mudar os seus modelos de negócios e práticas de gestão para enfrentar a ameaça da COVID-19. Decorrente desta realidade, importa estudar as mudanças efetuadas pelas organizações. Nesse contexto, o objetivo da presente pesquisa foi explorar e entender como certas empresas no mundo mudaram (ou pretendem) mudar os seus modelos de negócios e práticas de gestão para enfrentar a pandemia global. A metodologia usada foi de natureza qualitativa, tendo materializado em duas etapas cruciais: a análise documental exaustiva de 22 empresas ao redor do mundo; e entrevistas em profundidade semiestruturadas em todo o mundo, utilizando uma amostra teórica. Os resultados mais importantes foram a identificação de diferentes clusters (4 em específico) de mudanças nos modelos de negócios e práticas de gestão caraterísticas da pandemia de COVID-Por fim, a contribuição teórica do artigo decorre de 84% das práticas de gestão sustentadas pelo modelo de Mintzberg (2010) terem sido encontradas nos resultados da pesquisa.

Suggested Citation

  • Manuel F. Suarez-Barraza & María Isabel Huerta-Carvajal, 2023. "Temos de Alterar os Nossos Modelos de Negócio e Práticas Gerenciais em Tempos de COVID-19? Um Estudo Qualitativo," RPER, Associação Portuguesa para o Desenvolvimento Regional, issue 63, pages 109-126, January.
    • Handle: RePEc:apd:rper00:y:2023:i:63:id:47
    DOI: 10.59072/rper.vi63.47
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    References listed on IDEAS

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