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Sustainability development consciousness and behavior of Thais: The effects on quality of life and happiness

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  • Pratoom Rerkklang

    (National Institute of Development Administration, Bangkok, Thailand)

Abstract

This research’s aims are the following: 1) To study sustainability development perceptions, consciousness, behavior, including sufficiency economy behavior, religiosity, family relation, quality of life, and happiness of Thais; 2) To study the relationship between sustainability development perceptions, consciousness, behavior, sufficiency economy behavior, religiosity, family relation, quality of life, and happiness of Thais; 3) To study effects of sustainability development perceptions, consciousness, behavior, including sufficiency economy behavior, religiosity, and family relation on the quality of life and happiness of Thais. This research used survey design to study Thais nationwide. The sample was composed of 1,517 Thais from 5 regions which were central, eastern, northern, and southern and Bangkok. The sample was sampled by proportional quota. Research data were collected by questionnaires in which reliability was in the range from .889 to .968. Data were computerized and analyzed by the Statistical Package Software. The research results found that sustainability development perception had effects on sustainable development consciousness, behavior, sufficiency economy behavior, religiosity, family relation, quality of life, and happiness. There was positive correlation between all variables. Sustainability development behavior had effect on the quality of life and happiness when controlled the effect of sustainability development perception, sufficiency economy behavior, religiosity, and family relation. The finding suggests that Thai government, business, and educational organizations should collaborate on promoting perception, consciousness, and behavior on sustainable development for the growth of nations.

Suggested Citation

  • Pratoom Rerkklang, 2018. "Sustainability development consciousness and behavior of Thais: The effects on quality of life and happiness," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 4(1), pages 51-59.
    • Handle: RePEc:apb:jahsss:2018:p:51-59
    DOI: 10.20474/jahss-4.1.5
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    References listed on IDEAS

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    1. Jinnapas Pathumporn & Suganda Nakapaksin, 2015. "Participatory Action Research Model for Sustainable Community Based Tourism Development," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 1(3), pages 89-93.
    2. Kamonthip Maichum & Surakiat Parichatnon & Ke-Chung Peng, 2016. "Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers," Sustainability, MDPI, vol. 8(10), pages 1-20, October.
    3. Jeffrey D. Sachs & Richard Layard & John F. Helliwell, 2018. "World Happiness Report 2018," Working Papers id:12761, eSocialSciences.
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    1. Eleni Nikolaou & Vasilis Papavasileiou & Nikos Andreadakis & Yota Xanthacou & Dimitris Matzanos & Fevronia Stefoudi & Maria Kaila, 2019. "The contribution of women in local sustainable development," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 5(2), pages 97-105.

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