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Digital Technologies to Fight the Pandemic Crisis: Evidence from The Vatican Museums

Author

Listed:
  • Luigi Nasta

    (Department of Business and Management, Luiss Business School, Rome, 00162, Italy)

  • Luca Pirolo

    (Department of Business and Management, Luiss Business School, Rome, 00162, Italy)

Abstract

Museums assume a central role in our social orders. In addition to the fact that they preserve our legacy, yet they likewise give spaces in which to encourage instruction, motivation, and exchange. Based on the values of respect and cultural diversity, museums fortify social cohesion, foster creativity, pass on collective memory and act as agents of sustainability. Besides, their role in supporting other industries, for example the tourism sector, is a vital factor to favor local and national economies. During unexpected occurrences, various cultural and professional organizations have already kept on loaning themselves as sources of resilience and backing for networks, growing new frameworks to guarantee access to culture and training. However, it is fundamental to identify how museums and cultural institutions affirm their social role by modifying the channels available when an unpredictable event affects their everyday business. This article aims to understand how museums adjust to the changes forced by unexpected occurrences, namely COVID-19, especially by exploring how they use social media channels to react and to recover from the repercussions of emergent circumstances.

Suggested Citation

  • Luigi Nasta & Luca Pirolo, 2021. "Digital Technologies to Fight the Pandemic Crisis: Evidence from The Vatican Museums," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 12(4), pages 163-174, August.
    • Handle: RePEc:aml:intbrm:v:12:y:2021:i:4:p:163-174
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    References listed on IDEAS

    as
    1. Stephen Curtis, 2019. "Digital transformation—the silver bullet to public service improvement?," Public Money & Management, Taylor & Francis Journals, vol. 39(5), pages 322-324, July.
    2. Deborah Agostino & Michela Arnaboldi & Eleonora Lorenzini, 2020. "Verso un «new normal» dei musei post-COVID 19: quale ruolo per il digitale?," Economia della Cultura, Società editrice il Mulino, issue 1, pages 79-83.
    3. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
    4. Deborah Agostino & Michela Arnaboldi & Melisa Diaz Lema, 2021. "New development: COVID-19 as an accelerator of digital transformation in public service delivery," Public Money & Management, Taylor & Francis Journals, vol. 41(1), pages 69-72, January.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Museums; Digital Technologies; Social Media; COVID-19.;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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