Competitive Strategies and Performance of Star-Rated Hotels in Nairobi City County, Kenya
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- Kull, Alexander J. & Mena, Jeannette A. & Korschun, Daniel, 2016. "A resource-based view of stakeholder marketing," Journal of Business Research, Elsevier, vol. 69(12), pages 5553-5560.
- Cornett, Marcia Millon & Erhemjamts, Otgontsetseg & Tehranian, Hassan, 2019. "Competitive environment and innovation intensity," Global Finance Journal, Elsevier, vol. 41(C), pages 44-59.
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Competitive strategies; Innovative strategies; market development strategies; differentiation strategies; Performance.;All these keywords.
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