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The Consumer Explained From The Perspective Of The Extended Self

Author

Listed:
  • ADRIANA MANOLICÄ‚

    (Alexandru Ioan Cuza University of Iași, Romania, No 11, Carol I Avenue, Iași, 7005000)

  • TEODORA ROMAN

    (Alexandru Ioan Cuza University of Iași, Romania, No 11, Carol I Avenue, Iași, 7005000)

  • IOANA DANIELA CIURDEA

    (Alexandru Ioan Cuza University of Iași, Romania, No 11, Carol I Avenue, Iași, 7005000)

Abstract

Although the extended self is a relatively new concept, over the years it has developed rapidly, being the subject of study of several marketing researches. Our possessions contribute to reflecting our identity, so it is very important to look at how people expand their self in relation to others and how possessions become part of themselves. We can not hope to understand the behavior of consumers without first gaining a certain understanding of the attention they give to their possessions. The main findings until now show that certain objects accelerate the interest of the consumer for the actual consumption, because the consumption helps define people about what they are. Our aim is to deepen this idea through a survey.

Suggested Citation

  • Adriana Manolicä‚ & Teodora Roman & Ioana Daniela Ciurdea, 2019. "The Consumer Explained From The Perspective Of The Extended Self," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 23, pages 113-124, June.
    • Handle: RePEc:aic:revebs:y:2019:j:23:manolicaa
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    More about this item

    Keywords

    consumer’s possessions; extended self; inner self; outer self;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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