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Determinants of Returns in Rural Tourism


  • Murova, Olga I.
  • Hanagriff, Roger D.


The goal of this study, based on data collected through community surveys and visitors’ surveys, is to determine and analyze factors impacting returns from rural tourism. Our first model shows that age of event, median family income, and hired labor have a significant impact on the revenues collected from tourism events. Furthermore, it shows brochures and flyers to be the most effective form of advertisement. The second multivariate regression model proves that traveling greater distances, staying overnight at a hotel, and plans for visiting surrounding areas contribute positively and significantly to higher individual expenditures by tourists.

Suggested Citation

  • Murova, Olga I. & Hanagriff, Roger D., 2011. "Determinants of Returns in Rural Tourism," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 43(03), August.
  • Handle: RePEc:ags:joaaec:113535

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    References listed on IDEAS

    1. Emilia Gabroveanu & Roxana Elena Stan & Nicoleta Radneantu, 2009. "Analysis of Main Economic Factors Influence on Romanian Tourists Number Accommodated in Romania, using Anova Method," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 5(05(534)), pages 63-68, May.
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    More about this item


    advertising; rural development; tourism; Community/Rural/Urban Development; R11; R21;

    JEL classification:

    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • R21 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis - - - Housing Demand


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