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Analysis Of Vision And Mission Statements Characteristics And Their Association With Organizational Performance: A Guide To Writing Effective Vision And Mission Statements

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  • David, Forest

Abstract

This paper empirically examines vision and mission statements of Fortune 500 firms for the purpose of identifying and examining specific characteristics and associating these attributes with organizational performance. Additionally, this paper provides a theoretical foundation for the inclusion of various characteristics of vision and mission documents, and thus provides guidance for organizations to develop and revise these important strategic planning documents.

Suggested Citation

  • David, Forest, 2020. "Analysis Of Vision And Mission Statements Characteristics And Their Association With Organizational Performance: A Guide To Writing Effective Vision And Mission Statements," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 14(1-2), June.
    • Handle: RePEc:ags:apstra:339763
    DOI: 10.22004/ag.econ.339763
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    References listed on IDEAS

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    1. Christopher Kenneth, Mark C. Bart Baetz, 1998. "The Relationship Between Mission Statements and Firm Performance: An Exploratory Study," Journal of Management Studies, Wiley Blackwell, vol. 35(6), pages 823-853, November.
    2. Alegre, Inés & Berbegal-Mirabent, Jasmina & Guerrero, Adrián & Mas-Machuca, Marta, 2018. "The real mission of the mission statement: A systematic review of the literature," Journal of Management & Organization, Cambridge University Press, vol. 24(4), pages 456-473, July.
    3. Sidhu, Jatinder, 2003. "Mission Statements:: Is it Time to Shelve Them?," European Management Journal, Elsevier, vol. 21(4), pages 439-446, August.
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