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Is it Wo rth being socially Responsible?

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  • Csapóné Riskó, Tünde
  • Péntek, Ádám
  • Wiwczaroski, Troy

Abstract

Several definitions for corporate social responsibility (CSR) exist and these vary greatly as to the activities it should cover and their motivators. Among the benefits of CSR are positive marketing/brand building, brand insurance and employee loyalty. Numerous arguments against CSR prevail, e.g. social responsibility is not a problem that belongs in the sphere of activities a corporation should be addressing or even that CSR distracts businesses from addressing the primary need to concentrate on sales. Thus, the strong economic question: is CSR worth it? In 2014, we carried out a representative survey in Hungary, in which the effects of responsible business practices on consumer purchase behaviour were studied. With our research results, we could show that there is a considerable gap between the apparent interest of consumers in CSR and the limited role of CSR in purchase behaviour.

Suggested Citation

  • Csapóné Riskó, Tünde & Péntek, Ádám & Wiwczaroski, Troy, 2016. "Is it Wo rth being socially Responsible?," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 10(1), pages 1-8, March.
    • Handle: RePEc:ags:apstra:244456
    DOI: 10.22004/ag.econ.244456
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    References listed on IDEAS

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    1. Jeffery Bray & Nick Johns & David Kilburn, 2011. "An Exploratory Study into the Factors Impeding Ethical Consumption," Journal of Business Ethics, Springer, vol. 98(4), pages 597-608, February.
    2. Alan Pomering & Sara Dolnicar, 2009. "Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?," Journal of Business Ethics, Springer, vol. 85(2), pages 285-301, April.
    3. Alexander Dahlsrud, 2008. "How corporate social responsibility is defined: an analysis of 37 definitions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(1), pages 1-13, January.
    4. Buchholz, Rogene A., 1991. "Corporate responsibility and the good society: From economics to ecology," Business Horizons, Elsevier, vol. 34(4), pages 19-31.
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