IDEAS home Printed from https://ideas.repec.org/a/ags/ajaees/357485.html

Marketing Information Usage among Rice Producers in Benue State, Nigeria

Author

Listed:
  • Asogwa, B. C.
  • Abu, O.
  • Onkpe, M. A.

Abstract

This study analysed marketing information usage among rice producers in Benue State, Nigeria. Data were collected from 130 randomly sampled rice producers in Benue State using a structured questionnaire. Descriptive statistics and inferential statistics were used to analyse data collected. The study showed that 53.85% of the respondents had access to marketing information. Other rice producers (53.85%) were the most readily available sources of agricultural marketing information among the respondents. The study showed that 65.38% of the respondents did not utilize marketing information. Furthermore, the study found that 66.92% of the respondents were not members of cooperative society. The level of marketing information utilization (from the listed information sources) among the respondents was generally low (73.33%) to medium (86.67%). The result of the binary logistic regression showed that at 5% level of significance, age, sales, other rice producers, education, off-farm employment and farm size had significant influence on farmers’ utilization of marketing information in the study area. The study showed that the most limiting constraint to accessing marketing information among the respondents was high cost of accessing information (74.62%). It is recommended that extension agency should encourage rice farmers to subscribe to the various rice farmers groups that abound in the state. This will make information easily accessible to them and enhance information utilization among the farmers. Extension agents should intensify their efforts so as to spend much time to teach farmers on the areas of needs. Mass Media extension teaching method should be used regularly to disseminate marketing information to rice farmers in such a manner that the farmers will understand the message. Furthermore, the formal information sources (print and electronic media) should double efforts to carry out their function of information generation and delivery to farmers.

Suggested Citation

  • Asogwa, B. C. & Abu, O. & Onkpe, M. A., 2014. "Marketing Information Usage among Rice Producers in Benue State, Nigeria," Asian Journal of Agricultural Extension, Economics & Sociology, Asian Journal of Agricultural Extension, Economics & Sociology, vol. 3(5).
    • Handle: RePEc:ags:ajaees:357485
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/357485/files/Asogwa352013AJAEES3886.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Markus K. Brunnermeier, 2005. "Information Leakage and Market Efficiency," The Review of Financial Studies, Society for Financial Studies, vol. 18(2), pages 417-457.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. McLaughlin, Darragh & McLaughlin, Eoin & Kenny, Sean, 2025. "Taking a punt: Monetary experimentation and the Irish macroeconomic crisis of 1955-56," QUCEH Working Paper Series 25-02, Queen's University Belfast, Queen's University Centre for Economic History.
    2. Darren Shannon & Jin Gong & Barry Sheehan, 2025. "Information Leakages in the Green Bond Market," Papers 2504.03311, arXiv.org.
    3. Jeffrey L. Callen & Ron Kaniel & Dan Segal, 2023. "Filing speed, information leakage, and price formation," Review of Accounting Studies, Springer, vol. 28(3), pages 1618-1656, September.
    4. Saggu, Aman & Ante, Lennart, 2023. "The influence of ChatGPT on artificial intelligence related crypto assets: Evidence from a synthetic control analysis," Finance Research Letters, Elsevier, vol. 55(PB).
    5. Li, Ningwei & Li, Zhihua & Liu, Hong & Yang, Qingshan, 2024. "Strategic information leakage with market supervision," The North American Journal of Economics and Finance, Elsevier, vol. 73(C).
    6. Davis, Frederick & Khadivar, Hamed & Walker, Thomas J., 2021. "Institutional trading in firms rumored to be takeover targets," Journal of Corporate Finance, Elsevier, vol. 66(C).
    7. Hsu, Chih-Hsiang, 2016. "Strategic noise trading of later-informed traders in a multi-market framework," Economic Modelling, Elsevier, vol. 54(C), pages 235-243.
    8. Sun, Xuchu & Zhang, Qing & Li, Tangrong, 2026. "How are retail investors informed? A perspective from institutional trading intention exposure," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 106(C).
    9. Michaelides, Alexander & Milidonis, Andreas & Nishiotis, George P. & Papakyriakou, Panayiotis, 2015. "The adverse effects of systematic leakage ahead of official sovereign debt rating announcements," Journal of Financial Economics, Elsevier, vol. 116(3), pages 526-547.
    10. Sergey Kovbasyuk & Marco Pagano, 2022. "Advertising Arbitrage [Synchronization risk and delayed arbitrage]," Review of Finance, European Finance Association, vol. 26(4), pages 799-827.
    11. Mills, Brian M. & Salaga, Steven, 2018. "A natural experiment for efficient markets: Information quality and influential agents," Journal of Financial Markets, Elsevier, vol. 40(C), pages 23-39.
    12. Olivier Rousse & Benoît Sévi, 2017. "Informed Trading in Oil-Futures Market," Working Papers hal-01460186, HAL.
    13. Rousse, Olivier & Sévi, Benoît, "undated". "Informed Trading in Oil-Futures Market," ESP: Energy Scenarios and Policy 249788, Fondazione Eni Enrico Mattei (FEEM).
    14. Liu, Hong & Jiang, Ying & Zhou, Deqing & Wang, Wenjie & Wang, Yu, 2025. "Potential information leakage and implications on discretionary liquidity traders," Pacific-Basin Finance Journal, Elsevier, vol. 90(C).
    15. Winter, Christoph, 2018. "The Impact of Heterogeneous Signals on Stock Price Predictability in a Strategic Trade Model," Working papers 2018/22, Faculty of Business and Economics - University of Basel.
    16. Fałat-Kilijańska Ilona & Gláserová Jana & Luty Piotr & Otavová Milena, 2020. "Determinants of the Financing Structure of the Acquiring Companies in the Pre-Merger Period. Results of the Research," Financial Sciences. Nauki o Finansach, Sciendo, vol. 25(4), pages 16-42, December.
    17. Jonathan Brogaard & Jing Pan, 2022. "Dark Pool Trading and Information Acquisition," The Review of Financial Studies, Society for Financial Studies, vol. 35(5), pages 2625-2666.
    18. Charles G. McClure & Shawn X. Shi & Edward M. Watts, 2025. "Information acquisition costs and price informativeness: global evidence," Review of Accounting Studies, Springer, vol. 30(3), pages 2468-2507, September.
    19. Yılmaz, Işıl Sevilay & Tanyeri, Başak, 2016. "Global Merger and Acquisition (M&A) activity: 1992–2011," Finance Research Letters, Elsevier, vol. 17(C), pages 110-117.
    20. Jang, In Ji & Kang, Namho & Yezegel, Ari, 2022. "Common ownership, price informativeness, and corporate investment," Journal of Banking & Finance, Elsevier, vol. 135(C).

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ajaees:357485. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://journalajaees.com/index.php/AJAEES/index .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.