New mobile marketing capabilities of the Android platform
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- Kaplan, Andreas M., 2012. "If you love something, let it go mobile: Mobile marketing and mobile social media 4x4," Business Horizons, Elsevier, vol. 55(2), pages 129-139.
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Keywords
mobile marketing; Android; integrated marketing communication; relational marketing; geospatial advertising; near field communication;All these keywords.
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