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Promoting Female Interest in Economics: Limits to Nudges

Author

Listed:
  • Todd Pugatch
  • Elizabeth Schroeder

Abstract

We assess whether light-touch interventions can increase the proportion of women who study economics. Over 2,000 students were randomly assigned to receive a message with basic information about the economics major, the basic message combined with an emphasis on the rewarding careers or financial returns associated with the major, or no message. The basic message increased the proportion of male students majoring in economics by 2 percentage points, equivalent to the control mean. We find no significant effects for female students. Extrapolating to the full sample, the basic message would nearly double the male/female ratio among economics majors.

Suggested Citation

  • Todd Pugatch & Elizabeth Schroeder, 2021. "Promoting Female Interest in Economics: Limits to Nudges," AEA Papers and Proceedings, American Economic Association, vol. 111, pages 123-127, May.
    • Handle: RePEc:aea:apandp:v:111:y:2021:p:123-27
    DOI: 10.1257/pandp.20211024
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    Cited by:

    1. Todd Pugatch & Nicholas Wilson, 2024. "Nudging Demand for Academic Support Services: Experimental and Structural Evidence from Higher Education," Journal of Human Resources, University of Wisconsin Press, vol. 59(5), pages 1637-1682.
    2. Graziella Bertocchi & Luca Bonacini & Marina Murat, 2021. "Adams and Eves: The Gender Gap in Economics Majors," EIEF Working Papers Series 2115, Einaudi Institute for Economics and Finance (EIEF), revised Dec 2021.
    3. Todd Pugatch & Elizabeth Schroeder, 2024. "A simple nudge increases socioeconomic diversity in undergraduate Economics," Economic Inquiry, Western Economic Association International, vol. 62(1), pages 287-307, January.
    4. Kristin F. Butcher & Patrick J. McEwan & Akila Weerapana, 2024. "Women’s Colleges and Economics Major Choice: Evidence from Wellesley College Applicants," Feminist Economics, Taylor & Francis Journals, vol. 30(2), pages 123-161, April.
    5. Graziella Bertocchi & Luca Bonacini & Marina Murat, 2021. "Adams and Eves: The Gender Gap in Economics Majors," Department of Economics 0196, University of Modena and Reggio E., Faculty of Economics "Marco Biagi".
    6. Judith M. Delaney & Paul J. Devereux, 2021. "Gender and Educational Achievement: Stylized Facts and Causal Evidence," Working Papers 202103, School of Economics, University College Dublin.
    7. Larry Chavis & Laurel Wheeler, 2025. "Applying Indigenous Approaches to Economics Instruction," Journal of Economics, Race, and Policy, Springer, vol. 8(1), pages 57-73, March.
    8. Graziella Bertocchi & Luca Bonacini & Marina Murat, 2023. "Adams and Eves: High school math and the gender gap in Economics majors," Economic Inquiry, Western Economic Association International, vol. 61(4), pages 798-817, October.
    9. Patnaik, Arpita & Pauley, Gwyn & Venator, Joanna & Wiswall, Matthew, 2024. "The impacts of same and opposite gender alumni speakers on interest in economics," Economics of Education Review, Elsevier, vol. 102(C).
    10. Rebecca Cassells & Leonora Risse & Danielle Wood & Duygu Yengin, 2023. "Lifting Diversity and Inclusion in Economics: How the Australian Women in Economics Network Put the Evidence into Action," Economic Papers, The Economic Society of Australia, vol. 42(1), pages 1-29, March.

    More about this item

    JEL classification:

    • A22 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Undergraduate
    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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