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Preferences and Social Influence

Author

Listed:
  • Chaim Fershtman
  • Uzi Segal

Abstract

Interaction between decision makers may affect their preferences. We consider a setup in which each individual is characterized by two sets of preferences: his unchanged core preferences and his behavioral preferences. Each individual has a social influence function that determines his behavioral preferences given his core preferences and the behavioral preferences of other individuals in his group. Decisions are made according to behavioral preferences. The paper considers different properties of these social influence functions and their effect on equilibrium behavior.

Suggested Citation

  • Chaim Fershtman & Uzi Segal, 2018. "Preferences and Social Influence," American Economic Journal: Microeconomics, American Economic Association, vol. 10(3), pages 124-142, August.
    • Handle: RePEc:aea:aejmic:v:10:y:2018:i:3:p:124-42
    Note: DOI: 10.1257/mic.20160190
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    Cited by:

    1. Catalina Canals & Eric Goles & Aldo Mascareño & Sergio Rica & Gonzalo A. Ruz, 2018. "School Choice in a Market Environment: Individual versus Social Expectations," Complexity, Hindawi, vol. 2018, pages 1-11, December.
    2. Carrasco, Jose A. & Harrison, Rodrigo & Villena, Mauricio G., 2022. "Strategic reciprocity and preference formation," Journal of Economic Behavior & Organization, Elsevier, vol. 203(C), pages 368-381.
    3. Kwack, So Yean & Kim, Jinhee, 2025. "Social norm differences and innovation: do institutional investors always spur corporate innovation?," Pacific-Basin Finance Journal, Elsevier, vol. 90(C).
    4. Ahsanuzzaman, & Palm-Forster, Leah H. & Suter, Jordan F., 2022. "Experimental evidence of common pool resource use in the presence of uncertainty," Journal of Economic Behavior & Organization, Elsevier, vol. 194(C), pages 139-160.
    5. David Boto-García & Petr Mariel, 2024. "How well do couples know their partners’ preferences? Experimental evidence from joint recreation," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 41(3), pages 657-686, October.
    6. David Butler & Robert Butler & Carl Singleton, 2026. "Objective Calls Under the Spotlight: Referee Consistency and Behaviour on Football's Biggest Stage," Journal of Sports Economics, , vol. 27(2), pages 171-213, February.
    7. Dwenger, Nadja & Treber, Lukas, 2018. "Shaming for Tax Enforcement: Evidence from a New Policy," CEPR Discussion Papers 13194, C.E.P.R. Discussion Papers.
    8. Yusufcan Demirkan & Boyao Li, 2023. "Individual choice under social influence," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 76(2), pages 585-606, August.
    9. Yeonha Jung, 2025. "Does more democracy encourage individualism?: evidence from women’s suffrage in the US," Public Choice, Springer, vol. 203(3), pages 423-444, June.
    10. Chaim Fershtman & Uzi Segal, 2024. "Social influence in committee deliberation," Theory and Decision, Springer, vol. 96(2), pages 185-207, March.
    11. Chaim Fershtman & Uzi Segal, 2020. "Social Influence in Legal Deliberations," Boston College Working Papers in Economics 999, Boston College Department of Economics, revised 12 Sep 2021.
    12. Yazdanabad, Hadi Pahlevan, 2024. "Justification within and between social contexts with the possibility of choice deferral," Journal of Mathematical Economics, Elsevier, vol. 112(C).
    13. Ahsanuzzaman, & Priyo, Asad Karim Khan & Nuzhat, Kanti Ananta, 2022. "Effects of communication, group selection, and social learning on risk and ambiguity attitudes: Experimental evidence from Bangladesh," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 96(C).
    14. Abhinash Borah & Christopher Kops, 2019. "Rational choices: an ecological approach," Theory and Decision, Springer, vol. 86(3), pages 401-420, May.
    15. Shi, Leilei & Wang, Binghong & Guo, Xinshuai & Li, Honggang, 2021. "A price dynamic equilibrium model with trading volume weights based on a price-volume probability wave differential equation," International Review of Financial Analysis, Elsevier, vol. 74(C).
    16. Alon, Shiri & Lehrer, Ehud, 2020. "Subjective utilitarianism: Individual decisions in a social context," Journal of Economic Theory, Elsevier, vol. 190(C).

    More about this item

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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