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Análisis de las relaciones entre los tipos de innovaciones y el desempeño empresarial en parques tecnológicos

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En la actualidad es indiscutible la necesidad de las empresas de estar siempre innovando para mantenerse competitivas. Sin embargo, el impacto de estas innovaciones entre ellas y en el propio desempeño de la empresa necesita ser mejor explotado y comprendido. El presente artículo analiza la relación entre los tipos innovaciones y el desempeño en los parques tecnológicos brasileños. Para alcanzar el objetivo, se realizó una survey con 231 empresas residentes en los parques tecnológicos brasileños y el análisis de los datos obtenidos se dio a través del modelado de ecuaciones estructurales. Como resultados, se ha identificado que las innovaciones organizacionales influencian las innovaciones de proceso y de marketing, las innovaciones de proceso influencian la innovación de producto y el desempeño organizacional y la innovación de marketing influye en el desempeño organizacional

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  • Roldan, Lucas Bonacina & Bastos, William Neves, 2019. "Análisis de las relaciones entre los tipos de innovaciones y el desempeño empresarial en parques tecnológicos," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, vol. 3(1), pages 36-48, January.
    • Handle: RePEc:aaz:sbir01:v:3:y:2019:i:1:p:36-48
    DOI: 10.26784/sbir.v3i1.172
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    More about this item

    Keywords

    innovación; parques tecnológicos; desempeño;
    All these keywords.

    JEL classification:

    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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