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Elsevier

Journal of Business Research

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1996, Volume 37, Issue 2

127-134 Identification and validation of the components of the person-object relationship
by Evrard, Yves & Aurier, Philippe

1996, Volume 37, Issue 1

1-14 The interaction between price and long-run variables in a multinational brand market
by Kim, Chung Koo
15-26 Escalation and the diffusion of responsibility: A commercial lending experiment
by Ruchala, Linda V. & Hill, John W. & Dalton, Dan
27-39 Market segmentation based on age and attitude toward the past: Concepts, methods, and findings concerning nostalgic influences on customer tastes
by Holbrook, Morris B. & Schindler, Robert M.
41-50 On the front lines: Stress, conflict, and the customer service provider
by Boles, James S. & Babin, Barry J.
51-61 Top-down versus bottom-up sales tactics effects on the presentation of a product line
by Donoho, Casey L. & Swenson, Michael J.
63-69 Ownership structure, deregulation, and risk in the savings and loan industry
by Fraser, Donald R. & Zardkoohi, Asghar
71-84 The role of affect in consumer satisfaction judgments of credence-based services
by Alford, Bruce L. & Sherrell, Daniel L.

1996, Volume 36, Issue 3

203-216 Measuring the Impact of Product and Promotion-Related Factors on Product Category Price Elasticities
by Walters, Rockney G. & Bommer, William
217-231 Green Consumers in the 1990s: Profile and Implications for Advertising
by Roberts, James A.
233-244 A Theoretical Perspective of the Antecedents and Consequences of Organizational Learning in Marketing Channels
by Lukas, Bryan A. & Hult, G. Tomas M. & Ferrell, O. C.
245-255 Moral Intensity and Ethical Decision-Making of Marketing Professionals
by Singhapakdi, Anusorn & Vitell, Scott J. & Kraft, Kenneth L.
257-265 Intervalling Effect on Intertemporal Stability among Asian Emerging Markets and Developed Markets
by Tang, Gordon Y. N.

1996, Volume 36, Issue 2

107-115 Comparing objective service failures and subjective complaints : An investigation of domino and halo effects
by Halstead, Diane & Morash, Edward A. & Ozment, John
117-136 Demand elasticities in international marketing : A meta-analytical application to tourism
by Crouch, Geoffrey I.
137-143 Determinants of relationship quality: An artificial neural network analysis
by Bejou, David & Wray, Barry & Ingram, Thomas N.
145-155 Dynamics of aggregate response sensitivities to marketing mix variables
by Andrews, Rick L. & Franke, George R.
157-168 A taxonomy of couples based on influence strategies: The case of home purchase
by Kim, Chankon & Lee, Hanjoon
169-178 Turnaround in small firms: An assessment of efficiency strategies
by Chowdhury, Shamsud D. & Lang, James R.
179-188 New product development cycle time : The influence of project and process factors in small manufacturing companies
by LaBahn, Douglas W. & Ali, Abdul & Krapfel, Robert
189-198 Assessing Czech consumers' reactions to western marketing practices: A conjoint approach
by Klenosky, David B. & Benet, Suzeanne B. & Chadraba, Petr
199-202 The effect of loads and expenses on open-end mutual fund returns
by Hooks, Jon A.

1996, Volume 36, Issue 1

1-4 Entrepreneurship and new firm development: A definitional introduction
by Stearns, Timothy M. & Hills, Gerald E.
5-13 The concept of entrepreneurial intensity: Implications for company performance
by Morris, Michael H. & Sexton, Donald L.
15-23 Measuring performance in entrepreneurship research
by Murphy, Gregory B. & Trailer, Jeff W. & Hill, Robert C.
25-35 Segmenting the informal venture capital market: Economic, hedonistic, and altruistic investors
by Sullivan, Mary Kay & Miller, Alex
37-50 New venture growth and personal networks
by Ostgaard, Tone A. & Birley, Sue
51-58 The minority community as a natural business incubator
by Greene, Patricia Gene & Butler, John Sibley
59-65 New entrepreneurs and entrepreneurial aspirations among immigrants from the former U.S.S.R. in Israel
by Lerner, Miri & Hendeles, Yeoshua
67-79 Cooperative arrangements among entrepreneurs: An analysis of opportunism and communication in franchise structures
by Gassenheimer, Jule B. & Baucus, David B. & Baucus, Melissa S.
81-89 Market information scanning activities and growth in new ventures: A comparison of service and manufacturing businesses
by Peters, Michael P. & Brush, Candida G.
91-103 The entrepreneurial system: On entrepreneurship in the context of a mega-event
by Spilling, Olav R.

1996, Volume 35, Issue 3

177-178 Special issue on cutting edge research in retailing
by Darden, William R.
179-187 Employees as customers: The role of social controls and employee socialization in developing patronage
by Lusch, Robert F. & Boyt, Thomas & Schuler, Drue
189-200 Customer portfolio analysis among competing retail stores
by Woodside, Arch G. & Trappey, Randolph III
201-206 Good and bad shopping vibes: Spending and patronage satisfaction
by Babin, Barry J. & Darden, William R.
207-215 Employee performance cues in a hotel service environment: Influence on perceived service quality, value, and word-of-mouth intentions
by Hartline, Michael D. & Jones, Keith C.
217-228 Augmented retail services: The lifetime value of affection
by Taher, Ahmed & Leigh, Thomas W. & French, Warren A.
229-239 Organizational legitimacy and retail store patronage
by Arnold, Stephen J. & Handelman, Jay & Tigert, Douglas J.
241-251 Shopping center image, consideration, and choice: Anchor store contribution
by Finn, Adam & Louviere, Jordan J.
253-264 A transaction approach to understanding and managing customer equity
by Dorsch, Michael J. & Carlson, Les

1996, Volume 35, Issue 2

93-103 Market orientation and innovation
by Atuahene-Gima, Kwaku
105-116 Consumer and nonconsumer stakeholder orientation in U.K. companies
by Greenley, Gordon E. & Foxall, Gordon R.
117-127 The role of context and structure in radical and incremental logistics innovation adoption
by Germain, Richard
129-138 Natural mortality and participation fatigue as potential biases in diary panels : Impact of some demographic factors and behavioral characteristics on systematic attrition
by Toh, Rex S. & Hu, Michael Y.
139-151 An investigation of relationalism across a range of marketing relationships and alliances
by Young, Joyce A. & Gilbert, Faye W. & McIntyre, Faye S.
153-164 An empirical comparison of published replication research in accounting, economics, finance, management, and marketing
by Hubbard, Raymond & Vetter, Daniel E.
165-173 An empirical analysis of factors explaining foreign joint venture performance in China
by Hu, Michael Y. & Chen, Haiyang

1996, Volume 35, Issue 1

1-15 Organizational buying behavior: Toward an integrative framework
by Johnston, Wesley J. & Lewin, Jeffrey E.
17-28 The perceived importance of an ethical issue as an influence on the ethical decision-making of ad managers
by Robin, Donald P. & Reidenbach, R. Eric & Forrest, P. J.
29-39 Organizational networks: Toward a cross-fertilization between practice and theory
by Biemans, Wim G.
41-53 Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants
by Cordell, Victor V. & Wongtada, Nittaya & Kieschnick, Robert Jr.
55-67 Managing an entrepreneurial organizational environment : A discriminant analysis of organizational and individual differences between autonomous unit managers and department managers
by Brazeal, Deborah V.
69-77 Entrepreneurial effectiveness and achievement in Arab culture : New evidence to rekindle interest in an old predictor
by Yasin, Mahmoud
79-91 Innovation, marketing strategy, environment, and performance
by Manu, Franklyn A. & Sriram, Ven

1995, Volume 34, Issue 3

161-169 How certain firm-specific characteristics affect the accuracy and dispersion of analysts' forecasts : A latent variables approach
by Parkash, Mohinder & Dhaliwal, Dan S. & Salatka, William K.
171-180 Some uninvestigated antecedents of retailer exit intention
by Ping, Robert Jr.
181-189 Marketing under conditions of chaos : Percolation metaphors and models
by Winsor, Robert D.
191-196 Impact of waiting attribution and consumer's mood on perceived quality
by Chebat, Jean-Charles & Filiatrault, Pierre & Gelinas-Chebat, Claire & Vaninsky, Alexander
197-209 Computer technology and the marketing organization : An empirical investigation
by Good, David J. & Stone, Robert W.
211-219 Direct marketing attitudes
by Akaah, Ishmael P. & Korgaonkar, Pradeep K. & Lund, Daulatram
221-233 Relational behavior in business markets : Iplications for relationship management
by Leuthesser, Lance & Kohli, Ajay K.

1995, Volume 34, Issue 2

81-91 Psychological climate in franchising system channels and franchisor-franchisee solidarity
by Strutton, David & Pelton, Lou E. & Lumpkin, James R.
93-105 Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies
by Easley, Richard W. & Bearden, William O. & Teel, Jesse E.
107-115 The organization of exporting activities: Relationships between internal and external arrangements
by Dalli, Daniele
117-124 Print advertising at the component level : A cross-cultural comparison of the United States and Japan
by Javalgi, Rajshekhar G. & Cutler, Bob D. & Malhotra, Naresh K.
125-131 Does an absence of brand equity generalize across product classes?
by Bello, David C. & Holbrook, Morris B.
133-143 External influence on firms: An exploratory model of bank strategies
by Gopinath, C.
145-157 Antecedents of purchasing concentration: A transaction cost explanation
by Stump, Rodney L.

1995, Volume 34, Issue 1

1-9 Religiosity and nationality : An exploratory study of their effect on consumer behavior in Japan and the United States
by Sood, James & Nasu, Yukio
11-34 Self-organizing processes in top management teams: A boolean comparative approach
by Georges, A. & Romme, L.
35-45 Sex differences in ingratiatory behavior : An investigation of influence tactics in the salesperson-customer dyad
by Strutton, David & Pelton, Lou E. & Lumpkin, James R.
47-56 Unique inter-brand effects of price on brand choice
by Krishnamurthi, Lakshman & Raj, S. P. & Sivakumar, K.
57-65 Links among satisfaction, commitment, and turnover intentions: The moderating effect of experience, gender, and performance
by Russ, Frederick A. & McNeilly, Kevin M.
67-79 Family transitions during grief: Discontinuities in household consumption patterns
by Gentry, James W. & Kennedy, Patricia F. & Paul, Catherine & Hill, Ronald Paul

1995, Volume 33, Issue 3

183-185 Special issue on Pricing Strategy and the Marketing Mix
by Roy, Abhik & Henry, Walter
187-195 Price cue utilization in product evaluations : The moderating role of motivation and attribute information
by Mitra, Anusree
197-205 Measuring market response to price changes : A classification approach
by Mulhern, Francis J. & Leone, Robert P.
207-218 The price-choice relationship: A contingent processing approach
by Olshavsky, Richard W. & Aylesworth, Andrew B. & Kempf, DeAnna S.
219-230 Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in
by Simonin, Bernard L. & Ruth, Julie A.
231-239 Component versus bundle pricing : The role of selling price deviations from price expectations
by Kaicker, Ajit & Bearden, William O. & Manning, Kenneth C.
241-250 Price and advertising strategy of a national brand against its private-label clone : A signaling game approach
by Abe, Makoto
251-260 Quality-tier competition and optimal pricing
by Sivakumar, K.
261-271 A dynamic model of the advertising-price sensitivity relationship for heterogeneous consumers
by Papatla, Purushottam

1995, Volume 33, Issue 2

77-79 Special issue on sustainable competitive advantage
by McKee, Daryl & Varadarajan, P. Rajan
81-90 Metaphors and competitive advantage: Evaluating the use of metaphors in theories of competitive strategy
by Hunt, Shelby D. & Menon, Anil
91-101 The management of resources and the resource of management
by Mahoney, Joseph T.
103-114 Advanced manufacturing and new directions for competitive strategy
by Schlie, Theodore W. & Goldhar, Joel D.
115-127 Product differentiation and market performance in producer goods industries
by Sashi, C. M. & Stern, Louis W.
129-142 Strategic adaptation to extended rivalry : Effects on organizational performance
by Schul, Patrick L. & Davis, Peter S. & Hartline, Michael D.
143-151 Strategic orientations, competitive advantage, and business performance
by Wright, Peter & Kroll, Mark & Pray, Bevalee & Lado, Augustine
153-164 Strategic groups, mobility barriers, and competitive advantage: An empirical investigation
by Olusoga, S. Ade & Mokwa, Michael P. & Noble, Charles H.
165-177 Order of market entry, competitive strategy, and financial performance
by De Castro, Julio O. & Chrisman, James J.

1995, Volume 33, Issue 1

1-11 Factors related to information acquisition in exporting organizations
by Belich, Thomas J. & Dubinsky, Alan J.
13-24 Information processing techniques in planning: An investigation of preferences of executive planners
by Hartman, Sandra & Lundberg, Olof & White, Michael & Barnett, Tim
25-55 The foreign direct investment decision process: Case studies of different types of decision processes in finnish firms
by Larimo, Jorma
57-66 Impact of bundle type, price framing and familiarity on purchase intention for the bundle
by Harlam, Bari A. & Krishna, Aradhna & Lehmann, Donald R. & Mela, Carl
67-69 Aerospace agencies & organizations: A guide for business & government : George V. d'Angelo, Quorum Books, Westport, CT, 1993
by Bourgeois, Douglas J.
71-73 Exploring identity and gender: The narrative study of lives, volume two : Edited by Amia Lieblich and Ruthellen Josselson, Sage Publications, Newbury Park, CA 1994
by Woodside, Chris A.

1995, Volume 32, Issue 3

185-188 Special issue on interpersonal buyer behavior in marketing
by Hartman, Cathy L. & Price, Linda L.
189-200 Power, bureaucracy, influence, and performance: Their relationships in industrial distribution channels
by Boyle, Brett A. & Dwyer, F. Robert
201-212 Norm extremity and interpersonal influences on consumer conformity
by Lascu, Dana-Nicoleta & Bearden, William O. & Rose, Randall L.
213-223 Word-of-mouth effects on short-term and long-term product judgments
by Bone, Paula Fitzgerald
225-237 Dyadic perceptions in personal source information search
by Yale, Laura J. & Gilly, Mary C.
239-252 The role of employee effort in satisfaction with service transactions
by Mohr, Lois A. & Bitner, Mary Jo
253-260 Ritual and relationships: Interpersonal influences on shared consumption
by Gainer, Brenda
261-272 Unacquainted influencers: When strangers interact in the retail setting
by McGrath, Mary Ann & Otnes, Cele
273-282 Social support in the service sector : The antecedents, processes, and outcomes of social support in an introductory service
by Adelman, Mara B. & Ahuvia, Aaron C.

1995, Volume 32, Issue 2

93-103 New industrial service development: Scenarios for success and failure
by de Brentani, Ulrike
105-111 Preferences for single sourcing and supplier selection criteria
by Swift, Cathy Owens
113-114 Special section on marketing strategies and the development process
by Dholakia, Ruby Roy & Dominguez, Luis V.
115-128 Effects of cultural-context, gender, and acculturation on perceptions of work versus social/leisure time usage
by Manrai, Lalita A. & Manrai, Ajay K.
129-139 Consumer acculturation processes and cultural conflict : How generalizable is a North American model for marketing globally?
by Gentry, James W. & Jun, Sunkyu & Tansuhai, Patriya
141-148 Promoting imports from developing countries: A marketing perspective
by Gripsrud, Geir & Benito, Gabriel R. G.
149-161 Recent changes in the retailing of fresh produce: Strategic implications for fresh produce suppliers
by Brookes, Richard
163-174 Managerial perceptions of the adequacy of export incentive programs : Implications for export-led economic development policy
by Kumcu, Erdogan & Harcar, Talha & Kumcu, M. Ercan
175-181 The internationalization process and marketing activities : The case of Brazilian export firms
by Haar, Jerry & Ortiz-Buonafina, Marta

1995, Volume 32, Issue 1

1-10 Subordinates' responses to cultural adaptation by Japanese expatriate managers
by Thomas, David C. & Toyne, Brian
11-17 Message framing and buying behavior: A field experiment
by Ganzach, Yoav & Karsahi, Nili
19-20 Special section on international industrial (business-to-business) marketing
by Johnston, Wesley J. & Spekman, Robert E.
21-30 Willingness of American industrial buyers to source internationally
by Thorelli, Hans B. & Glowacka, Aleksandra E.
31-39 A study on the rating of import sources for industrial products in a newly industrializing country : The case of South Korea
by Chang, Dae Ryun & Kim, Ik-Tae
41-47 Importer purchase behavior: Guidelines for Asian exporters
by Deng, Shengliang & Wortzel, Lawrence H.
49-55 Export intention, beliefs, and behaviors in smaller industrial firms
by Axinn, Catherine N. & Savitt, Ron & Sinkula, James M. & Thach, Sharon V.
57-66 Performance implications of buyer-supplier relationships in industrial markets : A transaction cost explanation
by Heide, Jan B. & Stump, Rodney L.
67-79 International cooperative technology arrangements: Improving their role in competitive strategy
by McArthur, David N. & Schill, Ronald L.
81-90 Visitor and exhibitor interaction at industrial trade fairs
by Rosson, Philip J. & Seringhaus, F. H. Rolf

1994, Volume 31, Issue 2-3

91-92 Special issue on strategy evaluation research
by Chebat, Jean-Charles
93-105 Delineating the scope of corporate, business, and marketing strategy
by Varadarajan, P. Rajan & Clark, Terry
107-115 Predictors of export strategy and performance of small- and medium-sized firms
by Naidu, G. M. & Prasad, V. Kanti
117-132 Setting the strategic direction in a product-service firm
by Vandenbosch, Mark B. & Weinberg, Charles B.
133-144 Diagnosing customer comparisons of competitors' marketing mix strategies
by Woodside, Arch G. & Wilson, Elizabeth J.
145-154 Evaluating the performance effects of Miles' and Snow's strategic archetypes in banking, 1983 to 1987: Big or small?
by James, William L. & Hatten, Kenneth J.
155-162 Profiling technology diffusion categories : Empirical test of two models
by Taylor, James R. & Moore, Eric G. & Amonsen, Edwin J.
163-170 An approach for identifying cannibalization within product line extensions and multi-brand strategies
by Mason, Charlotte H. & Milne, George R.
171-181 A test of the effects of competition on consumer brand selection processes
by Laroche, Michel & Hui, Michael & Zhou, Lianxi
183-195 Belief structures in conflict: Mapping a strategic marketing decision
by Frankwick, Gary L. & Walker, Beth A. & Ward, James C.
197-208 Strategic auditing of human and financial resource allocation in marketing : An empirical study using data envelopment analysis
by Chebat, Jean-Charles & Filiatrault, Pierre & Katz, Arnon & Tal, Shlomo Mai
209-212 Evaluating strategic effectiveness in the retail sector: A conceptual approach
by Cappel, Sam D. & Wright, Peter & Wyld, David C. & Miller, Joseph Jr.
213-224 Evaluating strategy with internal and environmental effects : A response elasticities approach
by Rutledge, Daniel P. & Wilson, R. Dale
225-233 CPA service providers: A profile of client types and their assessment of performance
by van der Walt, Nicholas & Scott, Don & Woodside, Arch G.
235-246 Reconciling diverse measures of performance : A conceptual framework and test of a methodology
by Bhargava, Mukesh & Dubelaar, Chris & Ramaswami, Sridhar
247-256 The impact of firms' risk-taking attitudes on advertising budgets
by Lee, Don Y.

1994, Volume 31, Issue 1

1-10 Extending brands with new product concepts: The role of category attribute congruity, brand affect, and brand breadth
by Sheinin, Daniel A. & Schmitt, Bernd H.
11-22 Strategic inertia: The enduring impact of CEO specialization and strategy on following strategies
by White, Michael C. & Smith, Mark & Barnett, Tim
23-31 A model of reputation building and destruction
by Herbig, Paul & Milewicz, John & Golden, Jim
33-38 Cross-validation of the economic significance of factors in security returns
by Upton, David E.
39-47 Adaptive selling: The role of gender, age, sales experience, and education
by Levy, Michael & Sharma, Arun
49-53 Advance notice of plant closings and firm value
by Spivey, Michael F. & Blackwell, David W. & Marr, M. Wayne
55-64 The King and Summers opinion leadership scale: Revision and refinement
by Flynn, Leisa Reinecke & Goldsmith, Ronald E. & Eastman, Jacqueline K.
65-73 The effect of sociopolitical instability on the flow of different types of foreign direct investment
by Fatehi, Kamal & Hossein Safizadeh, M.
75-86 Family purchasing roles in Saudi Arabia: Perspectives from Saudi wives
by Yavas, Ugur & Babakus, Emin & Delener, Nejdet
87-88 Women & men in management : Gary N. Powell, Sage Publications, Newbury Park, CA. 1993
by Adkins, Cheryl L.

1994, Volume 30, Issue 3

201-210 An assessment of the role performance measurement of power-dependency in marketing channels
by Joseph Cronin, J. Jr. & Baker, Thomas L. & Hawes, Jon M.
211-223 Beyond managerial opportunism: Supplier power and managerial compliance in a franchised marketing channel
by Brill, Jonathan E.
225-236 Models of channel maintenance: What is the weaker party to do?
by Gassenheimer, Jule B. & Calantone, Roger J. & Schmitz, Judith M. & Robicheaux, Robert A.
237-251 Relational bonds in industrial exchange: An experimental test of the transaction cost economic framework
by Pilling, Bruce K. & Crosby, Lawrence A. & Jackson, Donald Jr.
253-260 How consumers may justify inappropriate behavior in market settings: An application on the techniques of neutralization
by Strutton, David & Vitell, Scott J. & Pelton, Lou E.
261-270 What constitutes a transaction-specific asset? : An examination of the dimensions and types
by Lohtia, Ritu & Brooks, Charles M. & Krapfel, Robert E.
271-282 An analysis of board of director size and composition in bankrupt organizations
by Gales, Lawrence M. & Kesner, Idalene F.
283-283 Activity-based costing for marketing and manufacturing : Ronald J. Lewis, Quorum Books, Westport, Connecticut. 1993, 248 pages
by Hennessey, Sean

1994, Volume 30, Issue 2

111-118 Norms that distinguish between marketing and manufacturing
by Kahn, Kenneth B. & Mentzer, John T.
119-129 The effects of order and direction on multiple brand extensions
by Dawar, Niraj & Anderson, Paul F.
131-141 The impact of organizational values, goals, and climate on marketing effectiveness
by Dunn, Mark G. & Norburn, David & Birley, Sue
143-148 Examining the relationship between degree of innovation and new product success
by Calantone, Roger J. & di Benedetto, C. Anthony & Bhoovaraghavan, Sriraman
149-159 Business strategy and top management compensation: The mediating effects of employment risk, firm performance and size
by Veliyath, Rajaram & Ferris, Stephen P. & Ramaswamy, Kannan
161-174 Innovation as a socio-political process: An empirical analysis of influence behavior among new product managers
by Maute, Manfred F. & Locander, William B.
175-185 Differences in motivational perceptions among U.S., Japanese, and Korean sales personnel
by Dubinsky, Alan J. & Kotabe, Masaaki & Lim, Chae Un & Michaels, Ronald E.
187-195 Capital flight from Latin America as a barometer of political instability
by Fatehi, Kamal
197-199 Qualitative Evaluation and Research Methods : Michael Quinn Patton, Sage Publications, Newbury Park, CA. 1990
by Rupp, William T.

1994, Volume 30, Issue 1

1-3 Linking consumer behavior theory to public policy, social policy, and the environment: Introduction to a special issue
by Bearden, William O. & Etzel, Michael J.
5-12 The public policy issue of homelessness: A review and synthesis of existing research
by Hill, Ronald Paul
13-24 Knowledge and the ordered protection motivation model: Tools for preventing AIDS
by Eppright, David R. & Tanner, John Jr. & Hunt, James B.
25-31 Correlates of conformity in the consumption of illicit drugs and alcohol
by Bearden, William O. & Rose, Randall L. & Teel, Jesse E.
33-41 U.S. cigarette demand, 1961-1990: Econometric issues, evidence, and implications
by Franke, George R.
43-52 Do we know what we need to know? Objective and subjective knowledge effects on pro-ecological behaviors
by Ellen, Pam Scholder
53-62 The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior
by McCarty, John A. & Shrum, L. J.
63-74 Green issues: Dimensions of environmental concern
by Zimmer, Mary R. & Stafford, Thomas F. & Stafford, Marla Royne
75-84 Comprehension of info-aid supers in television advertising for social ideas: Implications for public policy
by Manrai, Lalita A. & Manrai, Ajay K. & Murray, Noel
85-94 Billboard advertising: A comparison of vice products across ethnic groups
by Lee, Wei-Na & Callcott, Margaret F.
95-109 Response and order effects in referendum voting: Exploring the influence of contextual bias on public policy
by Handlin, Amy H.

1994, Volume 29, Issue 3

167-178 The marketing planning process: Behavioral problems compared to analytical techniques in explaining marketing plan credibility
by Piercy, Nigel F. & Morgan, Neil A.
179-188 The role of behavioral intentions in turnover of salespeople
by Sager, J. K. & Menon, Ajay
189-197 Managing economic dependence and relational activities within a competitive channel environment
by Gassenheimer, Jule B. & Calantone, Roger J.
207-218 Flexibility and performance of branch store stock plans for a manufacturer's product line
by Cadeaux, Jack M.
219-224 Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims
by Kardes, Frank R. & Kim, John & Lim, Jeen-Su
225-237 Closeness of supervision and salesperson work outcomes: An alternate perspective
by Dubinsky, Alan J. & Yammarino, Francis J. & Jolson, Marvin A.
239-245 A model for optimizing the refund value in rebate promotions
by Ali, Abdul & Jolson, Marvin A. & Darmon, Rene Y.
247-248 Managing brand equity: Capitalizing on the value of a brand name : David A. Aaker, The Free Press, New York (1991)
by Longwell, Garett J.

1994, Volume 29, Issue 2

83-100 Executives' attitudes toward consumerism and marketing: An exploration of theoretical and emperical linkages in an industrializing country
by Varadarajan, P. Rajan & Bharadwaj, Sundar G. & Thirunarayana, P. N.
101-109 Exploring the concept of affective quality: Expanding the concept of retail personality
by Darden, William R. & Babin, Barry J.
111-120 Buyer-seller relationships in just-in-time purchasing environments
by Gilbert, Faye W. & Young, Joyce A. & O'Neal, Charles R.
121-130 A benefit segmentation of the major donor market
by Cermak, Dianne S. P. & File, Karen Maru & Prince, Russ Alan
131-144 A new methodological approach to the study of interpersonal influence tactics: A "test drive" of a behavioral scheme
by Neu, Joyce & Graham, John L.
145-149 An empirical evaluation of the equivalence of categorical and continuous measures of diversity
by Srivasta, Alok & Nargundkar, Satish & Green, Ronald F.
151-162 The choice of a survey mode in country image studies
by Han, C. Min & Lee, Byoung-Woo & Ro, Kong-Kyun
163-165 Meta-analytic procedures for social research : Robert Rosenthal, Sage Publications, Newbury Park, CA, 1991
by Wilson, Elizabeth J.

1994, Volume 29, Issue 1

1-12 Role of confidence in a multi-brand model of intentions for a high-involvement service
by Laroche, Michel & Sadokierski, Robert
13-21 An investigation into the structure of the purchasing function of state-controlled enterprises
by Laios, Lambros & Xideas, Evangelos
23-38 Environmental management:The construct and research propositions
by Clark, Terry & Varadarajan, P. Rajan & Pride, William M.

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