IDEAS home Printed from https://ideas.repec.org/p/spa/wpaper/2017wpecon25.html
   My bibliography  Save this paper

Determinants and Effects of Negative Advertising in Politics

Author

Listed:
  • Danilo P. Souza
  • Marcos Y. Nakaguma

Abstract

This paper assesses the determinants of negative advertising between candidates in electoral races ruled by majority vote, and also the effects of this type of advertising in the voter’s behavior. We evaluate, for example, how the number of candidates and how electoral rules (single-ballot versus runoff election) affects the negativity level of campaigns. We use data from Brazil’s Judiciary system for 2012 mayors election, which allows us to assess how these determinants affect differently the decision of going negative when attacker-attacked candidates were 1st-2nd or 2nd-3rd, for example, in the final vote share.

Suggested Citation

  • Danilo P. Souza & Marcos Y. Nakaguma, 2017. "Determinants and Effects of Negative Advertising in Politics," Working Papers, Department of Economics 2017_25, University of São Paulo (FEA-USP).
    • Handle: RePEc:spa:wpaper:2017wpecon25
    as

    Download full text from publisher

    File URL: http://www.repec.eae.fea.usp.br/documentos/Souza_Nakaguma_25WP.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ansolabehere, Stephen D. & Iyengar, Shanto & Simon, Adam, 1999. "Replicating Experiments Using Aggregate and Survey Data: The Case of Negative Advertising and Turnout," American Political Science Review, Cambridge University Press, vol. 93(4), pages 901-909, December.
    2. Ansolabehere, Stephen & Iyengar, Shanto & Simon, Adam & Valentino, Nicholas, 1994. "Does Attack Advertising Demobilize the Electorate?," American Political Science Review, Cambridge University Press, vol. 88(4), pages 829-838, December.
    3. Fujiwara, Thomas, 2011. "A Regression Discontinuity Test of Strategic Voting and Duverger's Law," Quarterly Journal of Political Science, now publishers, vol. 6(3–4), pages 197-233, November.
    4. McCrary, Justin, 2008. "Manipulation of the running variable in the regression discontinuity design: A density test," Journal of Econometrics, Elsevier, vol. 142(2), pages 698-714, February.
    5. Amit Gandhi & Daniela Iorio & Carly Urban, 2016. "Negative Advertising and Political Competition," The Journal of Law, Economics, and Organization, Oxford University Press, vol. 32(3), pages 433-477.
    6. Bernardo S. Da Silveira & João M. P. De Mello, 2011. "Campaign Advertising and Election Outcomes: Quasi-natural Experiment Evidence from Gubernatorial Elections in Brazil," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 78(2), pages 590-612.
    7. Navin Kartik & R. Preston McAfee, 2007. "Signaling Character in Electoral Competition," American Economic Review, American Economic Association, vol. 97(3), pages 852-870, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Danilo P. Souza & Marcos Y. Nakaguma, 2018. "Negative advertising and electoral rules: an empirical evaluation of the Brazilian case," Working Papers, Department of Economics 2018_10, University of São Paulo (FEA-USP).
    2. Bernhardt, Dan & Ghosh, Meenakshi, 2020. "Positive and negative campaigning in primary and general elections," Games and Economic Behavior, Elsevier, vol. 119(C), pages 98-104.
    3. Menezes, Aline, 2017. "Do some electoral systems select better politicians than others? Single- vs dual-ballot elections," MPRA Paper 79370, University Library of Munich, Germany.
    4. Britto, Diogo G.C. & Fiorin, Stefano, 2020. "Corruption and legislature size: Evidence from Brazil," European Journal of Political Economy, Elsevier, vol. 65(C).
    5. Emanuele Bracco & Alberto Brugnoli, 2012. "Runoff vs. plurality," Working Papers 23767067, Lancaster University Management School, Economics Department.
    6. Massimo Bordignon & Guido Tabellini, 2009. "Moderating Political Extremism: Single Round vs Runoff Elections under Plurality Rule," DISCE - Quaderni dell'Istituto di Economia e Finanza ief0087, Università Cattolica del Sacro Cuore, Dipartimenti e Istituti di Scienze Economiche (DISCE).
    7. Francisco Pino, 2014. "Is There Gender Bias Among Voters ?Evidence from the Chilean Congressional Elections," Working Papers ECARES ECARES 2014-53, ULB -- Universite Libre de Bruxelles.
    8. Matakos, Konstantinos & Savolainen, Riikka & Troumpounis, Orestis & Tukiainen, Janne & Xefteris, Dimitrios, 2018. "Electoral Institutions and Intraparty Cohesion," Working Papers 109, VATT Institute for Economic Research.
    9. Jörg L. Spenkuch & David Toniatti, 2016. "Political Advertising and Election Outcomes," CESifo Working Paper Series 5780, CESifo.
    10. Massimo Bordignon & Tommaso Nannicini & Guido Tabellini, 2016. "Moderating Political Extremism: Single Round versus Runoff Elections under Plurality Rule," American Economic Review, American Economic Association, vol. 106(8), pages 2349-2370, August.
    11. Brollo, Fernanda & Troiano, Ugo, 2016. "What happens when a woman wins an election? Evidence from close races in Brazil," Journal of Development Economics, Elsevier, vol. 122(C), pages 28-45.
    12. Barone, Guglielmo & de Blasio, Guido, 2013. "Electoral rules and voter turnout," International Review of Law and Economics, Elsevier, vol. 36(C), pages 25-35.
    13. Di Tella, Rafael & Galiani, Sebastian & Schargrodsky, Ernesto, 2021. "Persuasive propaganda during the 2015 Argentine Ballotage," Journal of Comparative Economics, Elsevier, vol. 49(4), pages 885-900.
    14. Raphaël Soubeyran, 2009. "Contest with attack and defense: does negative campaigning increase or decrease voter turnout?," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 32(3), pages 337-353, March.
    15. Ruben Enikolopov & Maria Petrova & Ekaterina Zhuravskaya, 2011. "Media and Political Persuasion: Evidence from Russia," American Economic Review, American Economic Association, vol. 101(7), pages 3253-3285, December.
    16. Kessler, Anke & Cornwall, Tom, 2012. "Does Misinformation Demobilize the Electorate? Measuring the Impact of Alleged 'Robocalls' in the 2011 Canadian Election," CEPR Discussion Papers 8945, C.E.P.R. Discussion Papers.
    17. Magdalena Delaporte & Francisco Pino, 2022. "Female Political Representation and Violence Against Women: Evidence from Brazil," Working Papers wp534, University of Chile, Department of Economics.
    18. Bekkouche, Yasmine & Cagé, Julia & Dewitte, Edgard, 2022. "The heterogeneous price of a vote: Evidence from multiparty systems, 1993–2017," Journal of Public Economics, Elsevier, vol. 206(C).
    19. Nunnari, Salvatore & Galasso, Vincenzo & Nannicini, Tommaso, 2020. "Positive Spillovers from Negative Campaigning," CEPR Discussion Papers 14312, C.E.P.R. Discussion Papers.
    20. Anna Harvey, 2020. "Applying regression discontinuity designs to American political development," Public Choice, Springer, vol. 185(3), pages 377-399, December.

    More about this item

    Keywords

    elections; negative advertising; political advertising;
    All these keywords.

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • D79 - Microeconomics - - Analysis of Collective Decision-Making - - - Other
    • C29 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Other

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spa:wpaper:2017wpecon25. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Pedro Garcia Duarte (email available below). General contact details of provider: https://edirc.repec.org/data/deuspbr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.