IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/41024.html
   My bibliography  Save this paper

Planning, managing and implementing place/city marketing effectively: review and discussion of the last 25 years

Author

Listed:
  • Metaxas, Theodore

Abstract

One of the most interesting issues in the literature of urban studies, the last thirty years especially,, concern the significance of city marketing procedure on high degree of city competitiveness achievement. The basic questions arising refer to the effectiveness of city marketing and how it can be measured, to the ability of public local authorities to plan and implement promotion policies as well as to the determination of the prerequisites according to which the “final produced good”, which is the “city image”, can be promoted effectively to the potential target markets. The purpose of the paper is to provide some answers to the questions above by reviewing and discussing the main relevant arguments of the last 25 years.

Suggested Citation

  • Metaxas, Theodore, 2010. "Planning, managing and implementing place/city marketing effectively: review and discussion of the last 25 years," MPRA Paper 41024, University Library of Munich, Germany, revised 2010.
    • Handle: RePEc:pra:mprapa:41024
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/41024/1/MPRA_paper_41024.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Edward L. Glaeser, Jed Kolko, and Albert Saiz, 2001. "Consumer city," Journal of Economic Geography, Oxford University Press, vol. 1(1), pages 27-50, January.
    2. Christos Liouris & Alex Deffner, 2005. "City marketing - a significant planning tool for urban development in a globalised economy," ERSA conference papers ersa05p395, European Regional Science Association.
    3. Alex Deffner & Theodore Metaxas, 2005. "Shaping the vision, the identity and the cultural image of European places," ERSA conference papers ersa05p696, European Regional Science Association.
    4. Paul Cheshire & G. Carbonaro, 1996. "Urban Economic Growth in Europe: Testing Theory and Policy Prescriptions," Urban Studies, Urban Studies Journal Limited, vol. 33(7), pages 1111-1128, August.
    5. Theodore Metaxas, 2008. "Place Marketing, Strategic Planning and Competitiveness: The Case of Malta," European Planning Studies, Taylor & Francis Journals, vol. 17(9), pages 1357-1378, March.
    6. Cecilia Wong, 1998. "Determining Factors for Local Economic Development: The Perception of Practitioners in the North West and Eastern Regions of the UK," Regional Studies, Taylor & Francis Journals, vol. 32(8), pages 707-720.
    7. Christian Longhi, 1999. "Networks, Collective Learning and Technology Development in Innovative High Technology Regions: The Case of Sophia-Antipolis," Regional Studies, Taylor & Francis Journals, vol. 33(4), pages 333-342.
    8. Jolanta Dziembowska-Kowalska & Rolf H. Funck, 2000. "Cultural activities as a location factor in European competition between regions: Concepts and some evidence," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 34(1), pages 1-12.
    9. M Barlow, 1997. "Administrative Systems and Metropolitan Regions," Environment and Planning C, , vol. 15(4), pages 399-411, December.
    10. Cheshire, Paul C. & Magrini, Stefano, 2002. "The distinctive determinants of European urban growth: Does one size fit all?," ERSA conference papers ersa02p100, European Regional Science Association.
    11. R Huggins, 1997. "Training and Enterprise Councils as Facilitators of a Networked Approach to Local Economic Development: Forms, Mechanisms, and Existing Interpretations," Environment and Planning C, , vol. 15(3), pages 273-284, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Olga Kompaniets & Daniel Rauhut, 2013. "The Place Marketing Concept of Rural Towns in Northern Sweden: What is the Unique Selling Point?," ERSA conference papers ersa13p195, European Regional Science Association.
    2. Olga Rauhut Kompaniets & Daniel Rauhut, 2013. "Place Marketing And Rural Municipalities In Northern Sweden: A Content Analysis Of Municipal Homepages," Romanian Journal of Regional Science, Romanian Regional Science Association, vol. 7(2), pages 11-36, DECEMBER.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ruben Loon & Tom Gosens & Jan Rouwendal, 2014. "Cultural heritage and the attractiveness of cities: evidence from recreation trips," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(3), pages 253-285, August.
    2. Anna Lejpras & Andreas Stephan, 2011. "Locational conditions, cooperation, and innovativeness: evidence from research and company spin-offs," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 46(3), pages 543-575, June.
    3. Dissart, Jean-Christophe, 2007. "Landscapes and regional development: What are the links?," Cahiers d'Economie et de Sociologie Rurales (CESR), Institut National de la Recherche Agronomique (INRA), vol. 84.
    4. Theodore Metaxas & Laura Juarez & Gaby Gavriilidis, 2021. "Planning and Marketing the City for Sustainability: The Madrid Nuevo Norte Project," Sustainability, MDPI, vol. 13(4), pages 1-22, February.
    5. Metaxas, Theodore, 2008. "Τοπική Οικονομκή Ανάπτυξη, Ιδιαίτερα Χαρακτηριστικά Πόλεων, Πολιτικές Ανάπτυξης Και Ανταγωνιστικότητα Επιχειρήσεων [Local economic development, cities' distinctive characteristics, development poli," MPRA Paper 41609, University Library of Munich, Germany.
    6. Paschou, Eleni & Metaxas, Theodore, 2013. "Branding Stockholm," MPRA Paper 48118, University Library of Munich, Germany.
    7. Jean-Christophe Dissart, 2007. "Landscapes and regional development: What are the links?," Post-Print hal-01201159, HAL.
    8. Jean-Christophe Dissart, 2007. "Landscapes and regional development: What are the links?," Cahiers d'Economie et Sociologie Rurales, INRA Department of Economics, vol. 84, pages 61-91.
    9. Michael Beenstock & Daniel Felsenstein, 2003. "Decomposing the Dynamics of Regional Earnings Disparities in Israel," ERSA conference papers ersa03p90, European Regional Science Association.
    10. Matthew J. Holian & Matthew E. Kahn, 2014. "Household Demand for Low Carbon Public Policies: Evidence from California," NBER Working Papers 19965, National Bureau of Economic Research, Inc.
    11. Theodore Metaxas, 2008. "Place Marketing, Strategic Planning and Competitiveness: The Case of Malta," European Planning Studies, Taylor & Francis Journals, vol. 17(9), pages 1357-1378, March.
    12. Hans R. A. Koster & Jos N. van Ommeren & Piet Rietveld, 2016. "Historic amenities, income and sorting of households," Journal of Economic Geography, Oxford University Press, vol. 16(1), pages 203-236.
    13. Suzanne Kok, 2014. "Matching worker skills to job tasks in the Netherlands: sorting into cities for better careers," IZA Journal of European Labor Studies, Springer;Forschungsinstitut zur Zukunft der Arbeit GmbH (IZA), vol. 3(1), pages 1-36, December.
    14. Stephen J. Redding, 2010. "The Empirics Of New Economic Geography," Journal of Regional Science, Wiley Blackwell, vol. 50(1), pages 297-311, February.
    15. Beckstead, Desmond Brown, W. Mark Gellatly, Guy, 2008. "Villes et croissance : le cerveau gauche des villes nord-américaines : scientifiques et ingénieurs et croissance urbaine," L'économie canadienne en transition 2008017f, Statistics Canada, Division de l'analyse économique.
    16. Carl Gaigné & Jacques-François Thisse, 2013. "New Economic Geography and the City," Working Papers SMART 13-02, INRAE UMR SMART.
    17. Gabriel M. Ahlfeldt & Stephen J. Redding & Daniel M. Sturm & Nikolaus Wolf, 2015. "The Economics of Density: Evidence From the Berlin Wall," Econometrica, Econometric Society, vol. 83, pages 2127-2189, November.
    18. Vicente Royuel & Rosina Moreno & Esther Vaya, 2007. "Is the influence of quality of life on urban growth non-stationary in space? A case study of Barcelona," IREA Working Papers 200703, University of Barcelona, Research Institute of Applied Economics, revised Feb 2007.
    19. Rani Jeanne Dang & Christian Longhi & Karine Roux & Damien Talbot & Catherine Thomas, 2009. "Territorial innovation dynamics: a knowledge based perspective," Post-Print halshs-00365192, HAL.
    20. Pier Paolo Patrucco, 2005. "The emergence of technology systems: knowledge production and distribution in the case of the Emilian plastics district," Cambridge Journal of Economics, Cambridge Political Economy Society, vol. 29(1), pages 37-56, January.

    More about this item

    Keywords

    Place/City Marketing Public Local Authorities Planning; Managing and Implementing City Marketing;

    JEL classification:

    • O29 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Other
    • O20 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - General
    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:41024. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.