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Planning, managing and implementing place/city marketing effectively: review and discussion of the last 25 years

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  • Metaxas, Theodore

Abstract

One of the most interesting issues in the literature of urban studies, the last thirty years especially,, concern the significance of city marketing procedure on high degree of city competitiveness achievement. The basic questions arising refer to the effectiveness of city marketing and how it can be measured, to the ability of public local authorities to plan and implement promotion policies as well as to the determination of the prerequisites according to which the “final produced good”, which is the “city image”, can be promoted effectively to the potential target markets. The purpose of the paper is to provide some answers to the questions above by reviewing and discussing the main relevant arguments of the last 25 years.

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File URL: http://mpra.ub.uni-muenchen.de/41024/
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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 41024.

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Date of creation: 2010
Date of revision: 2010
Handle: RePEc:pra:mprapa:41024

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Related research

Keywords: Place/City Marketing Public Local Authorities Planning; Managing and Implementing City Marketing;

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References

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  1. Ed Glaeser & Jed Kolko & Albert Saiz, 2000. "Consumer City," NBER Working Papers 7790, National Bureau of Economic Research, Inc.
  2. Theodore Metaxas, 2008. "Place Marketing, Strategic Planning and Competitiveness: The Case of Malta," European Planning Studies, Taylor & Francis Journals, vol. 17(9), pages 1357-1378, March.
  3. P. C. Cheshire & Stefano Magrini, 2002. "The distinctive determinants of European urban growth : does one size fit all?," LSE Research Online Documents on Economics 569, London School of Economics and Political Science, LSE Library.
  4. Cecilia Wong, 1998. "Determining Factors for Local Economic Development: The Perception of Practitioners in the North West and Eastern Regions of the UK," Regional Studies, Taylor & Francis Journals, vol. 32(8), pages 707-720.
  5. Jolanta Dziembowska-Kowalska & Rolf H. Funck, 2000. "Cultural activities as a location factor in European competition between regions: Concepts and some evidence," The Annals of Regional Science, Springer, vol. 34(1), pages 1-12.
  6. Christos Liouris & Alex Deffner, 2005. "City marketing - a significant planning tool for urban development in a globalised economy," ERSA conference papers ersa05p395, European Regional Science Association.
  7. Alex Deffner & Theodore Metaxas, 2005. "Shaping the vision, the identity and the cultural image of European places," ERSA conference papers ersa05p696, European Regional Science Association.
  8. Christian Longhi, 1999. "Networks, Collective Learning and Technology Development in Innovative High Technology Regions: The Case of Sophia-Antipolis," Regional Studies, Taylor & Francis Journals, vol. 33(4), pages 333-342.
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Cited by:
  1. Olga Kompaniets & Daniel Rauhut, 2013. "The Place Marketing Concept of Rural Towns in Northern Sweden: What is the Unique Selling Point?," ERSA conference papers ersa13p195, European Regional Science Association.

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