Planning, managing and implementing place/city marketing effectively: review and discussion of the last 25 years
AbstractOne of the most interesting issues in the literature of urban studies, the last thirty years especially,, concern the significance of city marketing procedure on high degree of city competitiveness achievement. The basic questions arising refer to the effectiveness of city marketing and how it can be measured, to the ability of public local authorities to plan and implement promotion policies as well as to the determination of the prerequisites according to which the “final produced good”, which is the “city image”, can be promoted effectively to the potential target markets. The purpose of the paper is to provide some answers to the questions above by reviewing and discussing the main relevant arguments of the last 25 years.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 41024.
Date of creation: 2010
Date of revision: 2010
Place/City Marketing Public Local Authorities Planning; Managing and Implementing City Marketing;
Find related papers by JEL classification:
- O29 - Economic Development, Technological Change, and Growth - - Development Planning and Policy - - - Other
- O20 - Economic Development, Technological Change, and Growth - - Development Planning and Policy - - - General
- O21 - Economic Development, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy
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