IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i4p2094-d500072.html
   My bibliography  Save this article

Planning and Marketing the City for Sustainability: The Madrid Nuevo Norte Project

Author

Listed:
  • Theodore Metaxas

    (Department of Economics, University of Thessaly, 38333 Volos, Greece)

  • Laura Juarez

    (Department of Marketing and Communication, European University of Madrid, 28224 Madrid, Spain)

  • Gaby Gavriilidis

    (Department of Economics, University of Thessaly, 38333 Volos, Greece)

Abstract

Madrid Nuevo Norte (Madrid New North) is an urban redevelopment program applied in the city of Madrid in Spain. Regarding this, the aim of this paper is twofold: firstly, the project examines if the Nuevo Norte project is aligned with the principles of sustainability. Secondly, the paper investigates the impact of Nuevo Norte on the application of city marketing strategies in Madrid. For those purposes, questionnaires were distributed through the Internet to 122 urban developers and planners located in the Spanish capital. The results indicated that overall, Nuevo Norte contributes to the sustainable development of Madrid; however, concerns were identified regarding the budget and the timeline of the project. In addition, Madrid Nuevo Norte provides significant opportunities to local authorities to implement sustainable city marketing strategies, aiming to improve the competitiveness and the quality of life in the city of Madrid. To this end, it seems that city marketing, through the construction of mega projects, should contribute to sustainability, ensuring a better life for local residents and communities in general. The research is expected to assist local authorities in Spain to harness the potential of mega projects such as Nuevo Norte in designing city marketing strategies and to promote Madrid in an international context as a city that gives emphasis in urban sustainability.

Suggested Citation

  • Theodore Metaxas & Laura Juarez & Gaby Gavriilidis, 2021. "Planning and Marketing the City for Sustainability: The Madrid Nuevo Norte Project," Sustainability, MDPI, vol. 13(4), pages 1-22, February.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:4:p:2094-:d:500072
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/4/2094/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/4/2094/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Christos Liouris & Alex Deffner, 2005. "City marketing - a significant planning tool for urban development in a globalised economy," ERSA conference papers ersa05p395, European Regional Science Association.
    2. Didem Dizdaroglu, 2017. "The Role of Indicator-Based Sustainability Assessment in Policy and the Decision-Making Process: A Review and Outlook," Sustainability, MDPI, vol. 9(6), pages 1-28, June.
    3. Robert Young, 2011. "Planting the Living City," Journal of the American Planning Association, Taylor & Francis Journals, vol. 77(4), pages 368-381.
    4. Carlisle, Sheena & Johansen, Aleksander & Kunc, Martin, 2016. "Strategic foresight for (coastal) urban tourism market complexity: The case of Bournemouth," Tourism Management, Elsevier, vol. 54(C), pages 81-95.
    5. Alex Deffner & Nicholas Karachalis & Eva Psatha & Theodore Metaxas & Kleanthis Sirakoulis, 2020. "City marketing and planning in two Greek cities: plurality or constraints?," European Planning Studies, Taylor & Francis Journals, vol. 28(7), pages 1333-1354, July.
    6. de Luca, Stefano, 2014. "Public engagement in strategic transportation planning: An analytic hierarchy process based approach," Transport Policy, Elsevier, vol. 33(C), pages 110-124.
    7. Burt, George & Mackay, David J. & van der Heijden, Kees & Verheijdt, Charlotte, 2017. "Openness disposition: Readiness characteristics that influence participant benefits from scenario planning as strategic conversation," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 16-25.
    8. Agatino Rizzo, 2017. "Sustainable urban development and green megaprojects in the Arab states of the Gulf Region: limitations, covert aims, and unintended outcomes in Doha, Qatar," International Planning Studies, Taylor & Francis Journals, vol. 22(2), pages 85-98, April.
    9. Sasha Tsenkova, 2007. "Reinventing Strategic Planning in Post-socialist Cities: Experiences from Sofia," European Planning Studies, Taylor & Francis Journals, vol. 15(3), pages 295-317, April.
    10. Theodore Metaxas, 2008. "Place Marketing, Strategic Planning and Competitiveness: The Case of Malta," European Planning Studies, Taylor & Francis Journals, vol. 17(9), pages 1357-1378, March.
    11. Thierry Theurillat & Olivier Crevoisier, 2013. "The Sustainability of a Financialized Urban Megaproject: The Case of Sihlcity in Zurich," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 37(6), pages 2052-2073, November.
    12. Gert-Jan Hospers, 2010. "Lynch's The Image of the City after 50 Years: City Marketing Lessons from an Urban Planning Classic," European Planning Studies, Taylor & Francis Journals, vol. 18(12), pages 2073-2081, December.
    13. María Ampudia-Renuncio & Begoña Guirao & Rafael Molina-Sanchez & Luís Bragança, 2020. "Electric Free-Floating Carsharing for Sustainable Cities: Characterization of Frequent Trip Profiles Using Acquired Rental Data," Sustainability, MDPI, vol. 12(3), pages 1-16, February.
    14. Matthew Cohen, 2017. "A Systematic Review of Urban Sustainability Assessment Literature," Sustainability, MDPI, vol. 9(11), pages 1-16, November.
    15. Simin Davoudi, 2003. "EUROPEAN BRIEFING: Polycentricity in European spatial planning: from an analytical tool to a normative agenda," European Planning Studies, Taylor & Francis Journals, vol. 11(8), pages 979-999, December.
    16. Theodore METAXAS, 2010. "Cities Competition, Place Marketing And Economic Development In South Europe: The Barcelona Case As Fdi Destination," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 5(5(14)), pages 5-19, February.
    17. Xing, Yangang & Horner, R. Malcolm W. & El-Haram, Mohamed A. & Bebbington, Jan, 2009. "A framework model for assessing sustainability impacts of urban development," Accounting forum, Elsevier, vol. 33(3), pages 209-224.
    18. Anja Buerke & Tammo Straatmann & Nick Lin-Hi & Karsten Müller, 2017. "Consumer awareness and sustainability-focused value orientation as motivating factors of responsible consumer behavior," Review of Managerial Science, Springer, vol. 11(4), pages 959-991, October.
    19. Yangang Xing & R. Malcolm W. Horner & Mohamed A. El-Haram & Jan Bebbington, 2009. "A framework model for assessing sustainability impacts of urban development," Accounting Forum, Taylor & Francis Journals, vol. 33(3), pages 209-224, September.
    20. Evert Meijers & Joris Hoekstra & Ricardo Aguado, 2008. "Strategic planning for city networks: The emergence of a Basque Global City?," Working Papers 200805, Orkestra - Basque Institute of Competitiveness.
    21. Ju Hyun Lee & Michael J. Ostwald & William D. Sher & Hyunsoo Lee, 2017. "Developing strategic planning schemes for urban regeneration through mixed-use development in Seoul," International Planning Studies, Taylor & Francis Journals, vol. 22(3), pages 205-225, July.
    22. Daniel Bailey, 2015. "The Environmental Paradox of the Welfare State: The Dynamics of Sustainability," New Political Economy, Taylor & Francis Journals, vol. 20(6), pages 793-811, December.
    23. Mozos-Blanco, Miguel Ángel & Pozo-Menéndez, Elisa & Arce-Ruiz, Rosa & Baucells-Aletà, Neus, 2018. "The way to sustainable mobility. A comparative analysis of sustainable mobility plans in Spain," Transport Policy, Elsevier, vol. 72(C), pages 45-54.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Beata Bieszk-Stolorz & Krzysztof Dmytrów, 2021. "Marketplace Trade in Large Cities in Poland," Land, MDPI, vol. 10(9), pages 1-15, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gavriilidis, Gaby & Metaxas, Theodore, 2017. "Strategic planning and city/regional development: Review, analysis, critique and applications for Greece," MPRA Paper 81131, University Library of Munich, Germany.
    2. Pamela A. Mischen & George C. Homsy & Carl P. Lipo & Robert Holahan & Valerie Imbruce & Andreas Pape & Weixing Zhu & Joseph Graney & Ziang Zhang & Louisa M. Holmes & Manuel Reina, 2019. "A Foundation for Measuring Community Sustainability," Sustainability, MDPI, vol. 11(7), pages 1-16, March.
    3. Javier García López & Raffaele Sisto & Javier Benayas & Álvaro de Juanes & Julio Lumbreras & Carlos Mataix, 2021. "Assessment of the Results and Methodology of the Sustainable Development Index for Spanish Cities," Sustainability, MDPI, vol. 13(11), pages 1-29, June.
    4. Umberto Berardi, 2013. "Sustainability assessment of urban communities through rating systems," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 15(6), pages 1573-1591, December.
    5. Matthew Cohen, 2017. "A Systematic Review of Urban Sustainability Assessment Literature," Sustainability, MDPI, vol. 9(11), pages 1-16, November.
    6. Charl de Villiers & Matteo La Torre & Vida Botes, 2022. "Accounting and social capital: A review and reflections on future research opportunities," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 62(4), pages 4485-4521, December.
    7. Olga Rauhut Kompaniets & Daniel Rauhut, 2013. "Place Marketing And Rural Municipalities In Northern Sweden: A Content Analysis Of Municipal Homepages," Romanian Journal of Regional Science, Romanian Regional Science Association, vol. 7(2), pages 11-36, DECEMBER.
    8. Ricardo P. F. Ferrarez & Claudia G. B. do Valle & Jeferson C. Alvarenga & Fabricio da C. Dias & Diego A. Vasco & André L. A. Guedes & Christine K. Chinelli & Assed N. Haddad & Carlos A. P. Soares, 2023. "Key Practices for Incorporating Sustainability in Project Management from the Perspective of Brazilian Professionals," Sustainability, MDPI, vol. 15(11), pages 1-21, May.
    9. Stella Kostopoulou & Paraskevi-Kali Sofianou & Konstantinos Tsiokanos, 2021. "Silk Road Heritage Branding and Polycentric Tourism Development," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    10. Luke Boyle & Kathy Michell & François Viruly, 2018. "A Critique of the Application of Neighborhood Sustainability Assessment Tools in Urban Regeneration," Sustainability, MDPI, vol. 10(4), pages 1-18, March.
    11. Kevin Dean & Claudia Trillo & Erik Bichard, 2017. "Assessing the Value of Housing Schemes through Sustainable Return on Investment: A Path towards Sustainability-Led Evaluations?," Sustainability, MDPI, vol. 9(12), pages 1-19, December.
    12. Jeffrey Unerman & Jan Bebbington & Brendan O’dwyer, 2018. "Corporate reporting and accounting for externalities," Accounting and Business Research, Taylor & Francis Journals, vol. 48(5), pages 497-522, July.
    13. Xing, Yangang & Hewitt, Neil & Griffiths, Philip, 2011. "Zero carbon buildings refurbishment--A Hierarchical pathway," Renewable and Sustainable Energy Reviews, Elsevier, vol. 15(6), pages 3229-3236, August.
    14. Jones, Michael John, 2010. "Accounting for the environment: Towards a theoretical perspective for environmental accounting and reporting," Accounting forum, Elsevier, vol. 34(2), pages 123-138.
    15. Agatino Rizzo, 2020. "Megaprojects and the limits of ‘green resilience’ in the global South: Two cases from Malaysia and Qatar," Urban Studies, Urban Studies Journal Limited, vol. 57(7), pages 1520-1535, May.
    16. Denis Michalina & Peter Mederly & Hans Diefenbacher & Benjamin Held, 2021. "Sustainable Urban Development: A Review of Urban Sustainability Indicator Frameworks," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    17. Chris A. Kelsall, 2020. "Ecological Management Accounting—Taking into Account Sustainability, Does Accounting Have Far to Travel?," Sustainability, MDPI, vol. 12(21), pages 1-20, October.
    18. Nicholas Karachalis, 2021. "Temporary Use as a Participatory Placemaking Tool to Support Cultural Initiatives and Its Connection to City Marketing Strategies—The Case of Athens," Sustainability, MDPI, vol. 13(4), pages 1-13, February.
    19. Bebbington, Jan & Larrinaga, Carlos, 2014. "Accounting and sustainable development: An exploration," Accounting, Organizations and Society, Elsevier, vol. 39(6), pages 395-413.
    20. Metaxas, Theodore, 2010. "Planning, managing and implementing place/city marketing effectively: review and discussion of the last 25 years," MPRA Paper 41024, University Library of Munich, Germany, revised 2010.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:4:p:2094-:d:500072. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.