Place Marketing, Strategic Planning and Competitiveness: The Case of Malta
AbstractThis article investigates place marketing and strategic planning processes in the case of Malta Island as a competitive tourist destination. The article focuses on the main ingredients that compose the marketing and strategic planning performance and presents the repositioning process of Malta's image in the international tourism market. The article concludes that place marketing is a strategic process with particular phases of development that leads to the creation of a competitive and attractive destination. Finally, the article supports that strategic planning and place marketing could not operate by themselves, but they need to be built on partnerships among local actors and decision-makers.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Taylor and Francis Journals in its journal European Planning Studies.
Volume (Year): 17 (2008)
Issue (Month): 9 (March)
Contact details of provider:
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Metaxas, Theodore, 2010. "Planning, managing and implementing place/city marketing effectively: review and discussion of the last 25 years," MPRA Paper 41024, University Library of Munich, Germany, revised 2010.
- Aleksandr Michelson, 2011. "Marketing medieval heritage - spatial consumption," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 14(2), pages 89-94.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Michael McNulty).
If references are entirely missing, you can add them using this form.