Advanced Search
MyIDEAS: Login

Place Marketing, Strategic Planning and Competitiveness: The Case of Malta

Contents:

Author Info

  • Theodore Metaxas

Abstract

This article investigates place marketing and strategic planning processes in the case of Malta Island as a competitive tourist destination. The article focuses on the main ingredients that compose the marketing and strategic planning performance and presents the repositioning process of Malta's image in the international tourism market. The article concludes that place marketing is a strategic process with particular phases of development that leads to the creation of a competitive and attractive destination. Finally, the article supports that strategic planning and place marketing could not operate by themselves, but they need to be built on partnerships among local actors and decision-makers.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://hdl.handle.net/10.1080/09654310903053539
Download Restriction: Access to full text is restricted to subscribers.

As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

Bibliographic Info

Article provided by Taylor & Francis Journals in its journal European Planning Studies.

Volume (Year): 17 (2008)
Issue (Month): 9 (March)
Pages: 1357-1378

as in new window
Handle: RePEc:taf:eurpls:v:17:y:2008:i:9:p:1357-1378

Contact details of provider:
Web page: http://www.tandfonline.com/CEPS20

Order Information:
Web: http://www.tandfonline.com/pricing/journal/CEPS20

Related research

Keywords:

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as in new window

Cited by:
  1. Metaxas, Theodore & Deffner, Alex, 2013. "Using Critical Path Analysis (CPA) in Place Marketing process," MPRA Paper 51231, University Library of Munich, Germany.
  2. Metaxas, Theodore, 2010. "Planning, managing and implementing place/city marketing effectively: review and discussion of the last 25 years," MPRA Paper 41024, University Library of Munich, Germany, revised 2010.
  3. Aleksandr Michelson, 2011. "Marketing medieval heritage - spatial consumption," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, vol. 14(2), pages 89-94.

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:taf:eurpls:v:17:y:2008:i:9:p:1357-1378. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Michael McNulty).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.