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Branding Stockholm

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Author Info

  • Paschou, Eleni
  • Metaxas, Theodore

Abstract

City branding is a relatively new topic gaining extreme interest and a promising and practical field of marketing. Due to global competition, even more regions and cities around the world, are seeking solutions in place branding’s methods and practices, which now consists a main urban development tool. Having a significant amount of information, the study will focus on the city of Stockholm. Being capital of Sweden and city with strong economic and political background, the case study will focus on the factors which contribute to an attractive external image. Studying its economic structure, business environment, educational system, how residents and foreigners see and respect the city, as well as the existing city branding methods, we will try to identify the way in which city will be attractive in tourists, investors and residents, as well as whether the city manages to fulfill its objectives about Vision 2030, targeting on a “World-Class city”.

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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 48118.

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Date of creation: Jun 2013
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Handle: RePEc:pra:mprapa:48118

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Related research

Keywords: City Branding; Place Marketing; Stockholm; Vision 2030; World-Class city; Brand Name;

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  1. Kindra, G. S. & Strizzi, Nicolino & Mansor, Norma, 1998. "The role of marketing in FDI generation: evidence from ASEAN countries," International Business Review, Elsevier, vol. 7(4), pages 399-421, August.
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  3. Bevan, Alan & Estrin, Saul & Meyer, Klaus, 2004. "Foreign investment location and institutional development in transition economies," International Business Review, Elsevier, vol. 13(1), pages 43-64, February.
  4. Cecilia Wong, 1998. "Determining Factors for Local Economic Development: The Perception of Practitioners in the North West and Eastern Regions of the UK," Regional Studies, Taylor & Francis Journals, vol. 32(8), pages 707-720.
  5. Steven Saeger, 1997. "Globalization and deindustrialization: Myth and reality in the OECD," Review of World Economics (Weltwirtschaftliches Archiv), Springer, vol. 133(4), pages 579-608, December.
  6. Sandberg, Åke & Augustsson, Fredrik & Lintala, Anne, 2007. "IT and telecom companies in Kista Science City, Northern Stockholm," MPRA Paper 10743, University Library of Munich, Germany.
  7. Mihalis Kavaratzis & G. J. Ashworth, 2005. "City Branding: An Effective Assertion Of Identity Or A Transitory Marketing Trick?," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 96(5), pages 506-514, December.
  8. Kevin R. Cox, 2008. "Globalization, uneven development and capital: reflections on reading Thomas Friedman's The World Is Flat," Cambridge Journal of Regions, Economy and Society, Cambridge Political Economy Society, vol. 1(3), pages 389-410.
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