IDEAS home Printed from https://ideas.repec.org/p/nmp/nuland/2317.html
   My bibliography  Save this paper

Willingness to pay for quality attributes of fresh beef. Implications on the retail marketing

Author

Listed:
  • Berges, Miriam
  • Casellas, Karina
  • Rodríguez, Ricardo
  • Errea, Damián

Abstract

In recent decades, the demand for food worldwide has undergone significant changes that have highlighted the issue of the quality and safety food crisis associated with consumption of fresh meat, consumer concerns about the quality and safety of these products has been safety of fresh meat consumption are not The aim of this work is to investigate the consumers' perceptions of safety and identify factors that help explain the willingness to pay safety of the product, including, a hypothetical hygiene certification in handling and retailing. The results indicate a positive and statistically significant for the following attributes of fresh meat WTP: personalized attention in a butcher counter, the presence of a "safety certification" in the place of purchase and the bright red color on the product.

Suggested Citation

  • Berges, Miriam & Casellas, Karina & Rodríguez, Ricardo & Errea, Damián, 2015. "Willingness to pay for quality attributes of fresh beef. Implications on the retail marketing," Nülan. Deposited Documents 2317, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:2317
    as

    Download full text from publisher

    File URL: https://nulan.mdp.edu.ar/id/eprint/2317/1/berges.etal.2015.pdf
    File Function: published
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hui, Jianguo & McLean-Meyinsse, Patricia E. & Jones, Dewitt, 1995. "An Empirical Investigation of Importance Ratings of Meat Attributes by Louisiana and Texas Consumers," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 27(2), pages 636-643, December.
    2. Akaichi, Faiçal & Gil, Jose Maria, 2008. "Factors Explaining the Consumers' Willingness-to-Pay for a "Typical" Food Product in Spain: Evidence from Experimental Auctions," 2009 Conference, August 16-22, 2009, Beijing, China 50107, International Association of Agricultural Economists.
    3. Loader, Rupert & Hobbs, Jill E., 1999. "Strategic responses to food safety legislation," Food Policy, Elsevier, vol. 24(6), pages 685-706, December.
    4. Sanchez Garcia, Mercedes & Sanjuan, Ana Isabel & Akl, George, 2001. "El distintivo de calidad como indicador de seguridad alimentaria en carne de vacuno y cordero," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 1(01), pages 1-18.
    5. Jayson L. Lusk & Ted C. Schroeder, 2004. "Are Choice Experiments Incentive Compatible? A Test with Quality Differentiated Beef Steaks," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(2), pages 467-482.
    6. Jayson L. Lusk & Jutta Roosen & John A. Fox, 2003. "Demand for Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn: A Comparison of Consumers in France, Germany, the United Kingdom, and the United States," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(1), pages 16-29.
    7. Schroeder, Ted C. & Tonsor, Glynn T., 2012. "International cattle ID and traceability: Competitive implications for the US," Food Policy, Elsevier, vol. 37(1), pages 31-40.
    8. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
    9. Ortega, David L. & Wang, H. Holly & Wu, Laping & Olynk, Nicole J., 2011. "Modeling heterogeneity in consumer preferences for select food safety attributes in China," Food Policy, Elsevier, vol. 36(2), pages 318-324, April.
    10. Northen, James R., 2001. "Using Farm Assurance Schemes To Signal Food Safety To Multiple Food Retailers In The U.K," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(1), pages 1-14.
    11. Casellas, Karina & Berges, Miriam & Belacin, Gisele, 2008. "Disposición a pagar y seguridad alimentaria. Un estudio aplicado al agregado de nutrientes en la leche fluida," Nülan. Deposited Documents 969, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    12. Barbara J. Kanninen, 1993. "Optimal Experimental Design for Double-Bounded Dichotomous Choice Contingent Valuation," Land Economics, University of Wisconsin Press, vol. 69(2), pages 138-146.
    13. Loureiro, Maria L. & Umberger, Wendy J., 2007. "A choice experiment model for beef: What US consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability," Food Policy, Elsevier, vol. 32(4), pages 496-514, August.
    14. Latvala, Terhi, 2010. "Risk, Information and Trust in the Food Chain: Factors Explaining Consumer Willingness to Pay," 2010 International European Forum, February 8-12, 2010, Innsbruck-Igls, Austria 100594, International European Forum on System Dynamics and Innovation in Food Networks.
    15. Hui, Jianguo & McLean-Meyinsse, Patricia E. & Jones, Dewitt, 1995. "An Empirical Investigation Of Importance Ratings Of Meat Attributes By Louisiana And Texas Consumers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(2), pages 1-8, December.
    16. Berges, Miriam & Casellas, Karina, 2008. "Disposición a pagar por atributos de calidad. Un estudio aplicado al agregado de nutrientes en la leche fluida," Nülan. Deposited Documents 1030, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    17. Latvala, Terhi & Kola, Jukka, 2004. "Consumers' Willingness to Pay for Additional Information on Food Quality and Safety," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24980, European Association of Agricultural Economists.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lingling Xu & Xixi Yang & Linhai Wu & Xiujuan Chen & Lu Chen & Fu-Sheng Tsai, 2019. "Consumers’ Willingness to Pay for Food with Information on Animal Welfare, Lean Meat Essence Detection, and Traceability," IJERPH, MDPI, vol. 16(19), pages 1-22, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Berges, Miriam & Casellas, Karina & Rodriguez, Ricardo & Errea, Damian, 2015. "Willingness to Pay for Quality Attributes of Fresh Beef Implications on the Retail Marketing," 2015 Conference, August 9-14, 2015, Milan, Italy 211330, International Association of Agricultural Economists.
    2. Berges, Miriam & Casellas, Karina & Echeverría, Lucía & Urquiza Jozami, Gonzalo, 2018. "Information, retail channel and consumers WTP for food safety in Argentina," Nülan. Deposited Documents 2956, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    3. Wen Lin & David L Ortega & Vincenzina Caputo, 2023. "Experimental quantity, mental budgeting and food choice: a discrete choice experiment application," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 50(2), pages 457-496.
    4. Wongprawmas, Rungsaran & Canavari, Maurizio, 2017. "Consumers’ willingness-to-pay for food safety labels in an emerging market: The case of fresh produce in Thailand," Food Policy, Elsevier, vol. 69(C), pages 25-34.
    5. Shijiu Yin & Shanshan Lv & Yusheng Chen & Linhai Wu & Mo Chen & Jiang Yan, 2018. "Consumer preference for infant milk‐based formula with select food safety information attributes: Evidence from a choice experiment in China," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 66(4), pages 557-569, December.
    6. Chen, Junhong & Wang, H. Holly & Bai, Junfei & Lai, John, 2017. "Consumers’ Willingness-to-Pay of Different Pork Preservation Methods in Chinese Retail Market," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 257247, Agricultural and Applied Economics Association.
    7. Doherty, Edel & Campbell, Danny, 2011. "Demand for improved food safety and quality: a cross-regional comparison," 85th Annual Conference, April 18-20, 2011, Warwick University, Coventry, UK 108791, Agricultural Economics Society.
    8. Ward, Patrick S. & Ortega, David L. & Spielman, David J. & Singh, Vartika, 2013. "Farmer preferences for drought tolerance in hybrid versus inbred rice: Evidence from Bihar, India:," IFPRI discussion papers 1307, International Food Policy Research Institute (IFPRI).
    9. Zheng, Qiujie & Wang, H. Holly, 2016. "Chinese preferences for sustainable attributes for food away from home: A rank-ordered model," China Economic Review, Elsevier, vol. 41(C), pages 148-158.
    10. Wongprawmas, Rungsaran & Canavari, Maurizio, 2015. "Heterogeneity in consumer preferences for food safety lavel in Thailand," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202744, European Association of Agricultural Economists.
    11. Wang, Shuxian & Wu, Linhai & Zhu, Dian & Wang, Hongsha & Xu, Lingling, 2014. "Chinese consumers’ preferences and willingness to pay for traceable food attributes: The case of pork," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 165639, Agricultural and Applied Economics Association.
    12. Wu, Linhai & Wang, Shuxian & Zhu, Dian & Hu, Wuyang & Wang, Hongsha, 2015. "Chinese consumers’ preferences and willingness to pay for traceable food quality and safety attributes: The case of pork," China Economic Review, Elsevier, vol. 35(C), pages 121-136.
    13. Ward, Patrick S. & Ortega, David L. & Spielman, David J. & Singh, Vartika, 2014. "Heterogeneous Demand for Drought-Tolerant Rice: Evidence from Bihar, India," World Development, Elsevier, vol. 64(C), pages 125-139.
    14. Loureiro, Maria L. & Umberger, Wendy J., 2007. "A choice experiment model for beef: What US consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability," Food Policy, Elsevier, vol. 32(4), pages 496-514, August.
    15. Aaron M. Shew & Heather A. Snell & Rodolfo M. Nayga & Mary C. Lacity, 2022. "Consumer valuation of blockchain traceability for beef in the United States," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 44(1), pages 299-323, March.
    16. Yanling Peng & Yuansheng Jiang & Yu Hong, 2022. "Heterogeneous Preferences for Selecting Attributes of Farmland Management Right Mortgages in Western China: A Demand Perspective," Land, MDPI, vol. 11(8), pages 1-14, July.
    17. Peng, Yanling & Ren, Yanjun & Zhong, Yu & Jiang, Yuansheng, 2022. "Farmers’ Heterogeneous Preferences for Selecting Attributes of Farmland Management Right Mortgages: Evidence from Western China," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322408, Agricultural and Applied Economics Association.
    18. Tackie, Nii O. & Bartlett, Jannette R. & Adu-Gyamfi, Akua, 2014. "Assessing Alabama Consumer Attitudes And Beliefs About Locally Or Regionally Produced Livestock And Products," Professional Agricultural Workers Journal (PAWJ), Professional Agricultural Workers Conference, vol. 2(2), pages 1-21.
    19. Ubilava, David & Foster, Kenneth, 2009. "Quality certification vs. product traceability: Consumer preferences for informational attributes of pork in Georgia," Food Policy, Elsevier, vol. 34(3), pages 305-310, June.
    20. Zhou, Jiehong & Liu, Qing & Mao, Rui & Yu, Xiaohua, 2017. "Habit spillovers or induced awareness: Willingness to pay for eco-labels of rice in China," Food Policy, Elsevier, vol. 71(C), pages 62-73.

    More about this item

    Keywords

    Preferencias del Consumidor; Disposición a Pagar; Carne; Atributos de Calidad;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nmp:nuland:2317. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Cristian Merlino S. (email available below). General contact details of provider: https://edirc.repec.org/data/femdpar.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.