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Minimum quality standards and consumers’ information

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  • Paolo G. GARELLA

    ()

  • Emmanuel PETRAKIS

    ()

Abstract

The literature so far has analyzed the effects of Minimum Quality Standards (MQS) in oligopoly, using models of pure vertical differentiation, with only two firms, and perfect information. We consider products that are differentiated horizontally and vertically, with imperfect consumers' information, and more than two firms. We show that a MQS changes the consumers' perception of produced qualities. This increases the firms' returns from quality enhancing investments, notwithstanding contrary strategic effects. Our analysis justifies the use of MQS in industries where consumers cannot precisely ascertain the quality of goods, for instance pharmaceuticals or products with chemical components involved

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Bibliographic Info

Paper provided by Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano in its series Departmental Working Papers with number 2007-12.

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Date of creation: 23 Apr 2007
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Handle: RePEc:mil:wpdepa:2007-12

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Keywords: Minimum Quality Standards; Imperfect Consumer Information; Oligopoly; Horizontal and Vertical Product Differentiation; Industry Regulation;

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References

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  1. GABSZEWICZ, Jean J. & THISSE, Jacques-François, . "Price competition, quality and income disparities," CORE Discussion Papers RP -370, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
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  6. Naoto Jinji & Tsuyoshi Toshimitsu, 2004. "Minimum Quality Standards under Asymmetric Duopoly with Endogenous Quality Ordering: A Note," Journal of Regulatory Economics, Springer, vol. 26(2), pages 189-199, 09.
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  13. Lutz, Stefan & Lyon, Thomas P & Maxwell, John W, 2000. "Quality Leadership When Regulatory Standards Are Forthcoming," Journal of Industrial Economics, Wiley Blackwell, vol. 48(3), pages 331-48, September.
  14. Andrew F. Daughety & Jennifer F. Reinganum, 2005. "Imperfect Competition and Quality Signaling," Vanderbilt University Department of Economics Working Papers 0520, Vanderbilt University Department of Economics.
  15. Garella, Paolo G., 2006. ""Innocuous" minimum quality standards," Economics Letters, Elsevier, vol. 92(3), pages 368-374, September.
  16. Spence, Michael, 1976. "Product Differentiation and Welfare," American Economic Review, American Economic Association, vol. 66(2), pages 407-14, May.
  17. Chrysovalantou Milliou & Emmanuel Petrakis, 2004. "Business-to-business electronic marketplaces: Joining a public or creating a private," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 9(2), pages 99-112.
  18. Leland, Hayne E, 1979. "Quacks, Lemons, and Licensing: A Theory of Minimum Quality Standards," Journal of Political Economy, University of Chicago Press, vol. 87(6), pages 1328-46, December.
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Citations

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Cited by:
  1. Bonroy, O. & Constantatos, C., 2007. "On the use of labels in credence goods markets," Working Papers 200709, Grenoble Applied Economics Laboratory (GAEL).
  2. Stefan Napel & Gunnar Oldehaver, 2009. "A Dynamic Perspective on Minimum Quality Standards under Cournot Competition," Working Papers 082, Bavarian Graduate Program in Economics (BGPE).
  3. Min Chen & Konstantinos Serfes, 2012. "Minimum quality standard regulation under imperfect quality observability," Journal of Regulatory Economics, Springer, vol. 41(2), pages 269-291, April.
  4. Constantine Manasakis & Evangelos Mitrokostas & Emmanuel Petrakis, 2006. "Corporate Social Responsibility in Oligopoly," Working Papers 0707, University of Crete, Department of Economics, revised 15 Jan 2007.
  5. Stéphan Marette, 2010. "Consumer confusion and multiple equilibria," Economics Bulletin, AccessEcon, vol. 30(2), pages 1120-1128.
  6. Constantine Manasakis & Evangelos Mitrokostas & Emmanuel Petrakis, 2012. "Certification of Corporate Social Responsibility Activities in Oligopolistic Markets," Working Papers 2012/06, Economics Department, Universitat Jaume I, Castellón (Spain).
  7. Garella, Paolo G. & Lambertini, Luca, 2014. "Bidimensional vertical differentiation," International Journal of Industrial Organization, Elsevier, vol. 32(C), pages 1-10.
  8. Evangelos Mitrokostas & Emmanuel Petrakis, 2008. "Private CSR Activities in Oligopolistic Markets: Is there any room for Regulation?," Working Papers 0816, University of Crete, Department of Economics.
  9. Stéphan Marette, 2007. "Minimum safety standard, consumers’ information and competition," Journal of Regulatory Economics, Springer, vol. 32(3), pages 259-285, December.
  10. Rouviere, Elodie & Soubeyran, Raphael, 2010. "Competition Vs. Quality In An Industry With Imperfect Traceability," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116407, European Association of Agricultural Economists.
  11. Rouviere, Elodie & Soubeyran, Raphael, 2008. "Collective Reputation, Entry and Minimum Safety Standard," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44465, European Association of Agricultural Economists.
  12. P. G. Garella & L. Lambertini, 2008. "Bidimensional quality competition and scope economies," Working Papers 653, Dipartimento Scienze Economiche, Universita' di Bologna.
  13. Bonroy, O. & Lemarié, S., 2010. "Downstream labeling and upstream price competition," Working Papers 201001, Grenoble Applied Economics Laboratory (GAEL).
  14. repec:ebl:ecbull:v:12:y:2008:i:2:p:1-7 is not listed on IDEAS

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