The Impact of Information on the Willingness-to-Pay for Labeled Organic Food Products
AbstractOrganic labels potentially play an important role in shaping consumer preferences for organic food products. Information implied by the presence of labels can be used by consumers to facilitate their consumption decisions. Therefore, we investigate the influence of the provision of objective information on the willingness-to-pay of consumers for labeled organic apples in Flanders (Belgium). Initially, we find that Flemish consumers are willing to pay a positive price premium of approximately 33 eurocent per kilogram for labeled organic apples. After the provision of information on the actual environmental and health effects of organic apple production, this price premium becomes even more pronounced and amounts to approximately 56 eurocent per kilogram.
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Bibliographic InfoPaper provided by LICOS - Centre for Institutions and Economic Performance, KU Leuven in its series LICOS Discussion Papers with number 28411.
Date of creation: 2011
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organic food production; willingness-to-pay; choice experiment; role of information;
Other versions of this item:
- Rousseau, Sandra & Vranken, Liesbet, 2011. "The Impact of Information on the Willingness-to-Pay for Labeled Organic Food Products," Working Papers 2011/04, Hogeschool-Universiteit Brussel, Faculteit Economie en Management.
- Rousseau, Sandra & Vranken, Liesbet, 2011. "The Impact of Information on the Willingness-to-Pay for Labeled Organic Food Products," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 115986, European Association of Agricultural Economists.
- Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
- Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
This paper has been announced in the following NEP Reports:
- NEP-AGR-2011-11-01 (Agricultural Economics)
- NEP-ALL-2011-11-01 (All new papers)
- NEP-ENV-2011-11-01 (Environmental Economics)
- NEP-MKT-2011-11-01 (Marketing)
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