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Multichannel distribution strategy of Airbnb hosts

Author

Listed:
  • Sauveur Giannoni

    (LISA - Lieux, Identités, eSpaces, Activités - UPP - Université Pascal Paoli - CNRS - Centre National de la Recherche Scientifique)

  • Daniel Brunstein

    (LISA - Lieux, Identités, eSpaces, Activités - UPP - Université Pascal Paoli - CNRS - Centre National de la Recherche Scientifique)

  • Florian Guéniot

    (LISA - Lieux, Identités, eSpaces, Activités - UPP - Université Pascal Paoli - CNRS - Centre National de la Recherche Scientifique)

  • Johan Jouve

    (LISA - Lieux, Identités, eSpaces, Activités - UPP - Université Pascal Paoli - CNRS - Centre National de la Recherche Scientifique)

Abstract

The literature on the peer-to-peer hospitality market largely assumes that Airbnb hosts are loyal to the platform. However, similar to hoteliers, Airbnb hosts have access to various platforms to diversify their distribution channels. In cases where hosts significantly diversify their distribution channels, they should be considered rather as professional competitors mimicking hoteliers. Proposing an original image-recognition approach to obtain a proxy of the number of platforms used by Airbnb hosts, this paper assesses the probability that a home-sharer practices multichannel distribution. Drawing on a sample of more than 3900 hosts from the region of Corsica in France, we show that a multichannel distribution strategy is commonly adopted. Furthermore, a significant fraction of small hosts uses three or more channels.

Suggested Citation

  • Sauveur Giannoni & Daniel Brunstein & Florian Guéniot & Johan Jouve, 2021. "Multichannel distribution strategy of Airbnb hosts," Post-Print hal-03216572, HAL.
    • Handle: RePEc:hal:journl:hal-03216572
    DOI: 10.1016/j.annale.2021.100017
    Note: View the original document on HAL open archive server: https://hal.science/hal-03216572
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    References listed on IDEAS

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    Cited by:

    1. Daniel Brunstein & Georges Casamatta & Sauveur Giannoni, 2023. "Hétérogénéité de l'impact du développement d'Airbnb sur le marché immobilier en Corse," Post-Print hal-04122192, HAL.
    2. Abrate, Graziano & Sainaghi, Ruggero & Mauri, Aurelio G., 2022. "Dynamic pricing in Airbnb: Individual versus professional hosts," Journal of Business Research, Elsevier, vol. 141(C), pages 191-199.

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    Keywords

    Multichannel; Home-sharing; Airbnb; Zero-inflated models; Endogeneity;
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