Many if not most markets with network externalities are two-sided. To succeed, platforms in industries such as software, portals and media, payment systems and the Internet, must “get both sides of the market on board”. Accordingly, platforms devote much attention to their business model, that is to how they court each side while making money overall. The paper builds a model of platform competition with two-sided markets. It unveils the determinants of price allocation and end-user surplus for different governance structures (profit-maximizing platforms and not-for-profit joint undertakings), and compares the outcomes with those under an integrated monopolist and a Ramsey planner.
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Paper provided by Financial Markets Group in its series FMG Discussion Papers with number
dp409.
References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
Doh Shin Jeon & Jean Jacques Laffont & Jean Tirole, 2001.
"On the Receiver Pays Principle,"
Economics Working Papers
561, Department of Economics and Business, Universitat Pompeu Fabra.
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