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Une variable médiatrice du report d’achat : la procrastination

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  • Denis Darpy

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

While delayed purchase is common with consumers, classical consumer behavior models don't explain why some consumers are enacting their purchase intentions faster than others. Delayed purchase is not totally captured through statistics oriented research. This article proposes to consider two new concepts : the speed of enactment of an intention, and the procrastination of the consumer. The article defines the procrastination in consumer behavior and reports major findings in psychology to draw the portrait of the procrastinator. It is then suggested to consider functional and dysfunctional procrastination to qualify various delayed purchase situations as well as the procrastinability of the task. It is then concluded that major researchs should be conducted to enhance performance of promotions under deadlines.

Suggested Citation

  • Denis Darpy, 1997. "Une variable médiatrice du report d’achat : la procrastination," Post-Print hal-01518926, HAL.
    • Handle: RePEc:hal:journl:hal-01518926
    Note: View the original document on HAL open archive server: https://hal.science/hal-01518926
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    File URL: https://hal.science/hal-01518926/document
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    References listed on IDEAS

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    1. F. Thomas Juster, 1966. "Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design," NBER Books, National Bureau of Economic Research, Inc, number just66-2, May.
    2. Bagozzi, Richard P. & Baumgartner, Johann & Yi, Youjae, 1989. "An investigation into the role of intentions as mediators of the attitude-behavior relationship," Journal of Economic Psychology, Elsevier, vol. 10(1), pages 35-62, March.
    3. Rook, Dennis W, 1987. "The Buying Impulse," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(2), pages 189-199, September.
    4. Manohar U. Kalwani & Alvin J. Silk, 1982. "On the Reliability and Predictive Validity of Purchase Intention Measures," Marketing Science, INFORMS, vol. 1(3), pages 243-286.
    5. Greenleaf, Eric A & Lehmann, Donald R, 1995. "Reasons for Substantial Delay in Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(2), pages 186-199, September.
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    Cited by:

    1. Denis Darpy, 2000. "Importance de la procrastination dans le processus de décision d'achat. Approche sémiotique et mesure," Post-Print hal-01517110, HAL.

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