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First equals most important? Order effects in vignette-based measurement

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  • Auspurg, Katrin
  • Jäckle, Annette

Abstract

A vignette typically describes a hypothetical situation or object which respondents are asked to judge. The object is described as having different dimensions, the values of which are experimentally varied, so that their impact on respondents judgments can be estimated. We examine 1) whether the order in which dimensions are presented impacts estimates, and 2) under which conditions order effects are mostly likely. Using data from a web survey of students we analyze several possible conditions features of the vignette design, characteristics of respondents, and interactions between these. Our results show that strong order effects can occur, but only when the vignettes are complex.

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Bibliographic Info

Paper provided by Institute for Social and Economic Research in its series ISER Working Paper Series with number 2012-01.

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Date of creation: 18 Jan 2012
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Publication status: published
Handle: RePEc:ese:iserwp:2012-01

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Postal: Publications Office, Institute for Social and Economic Research, University of Essex, Wivenhoe Park, Colchester, Essex CO4 3SQ UK
Phone: 44-1206-872957
Fax: 44-1206-873151
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Web page: https://www.iser.essex.ac.uk/
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Postal: Publications Office, Institute for Social and Economic Research, University of Essex, Wivenhoe Park, Colchester, Essex CO4 3SQ UK
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  1. Carsten Sauer & Stefan Liebig & Katrin Auspurg & Thomas Hinz & Andy Donaubauer & Jürgen Schupp, 2009. "A Factorial Survey on the Justice of Earnings within the SOEP-Pretest 2008," SOEPpapers on Multidisciplinary Panel Data Research 238, DIW Berlin, The German Socio-Economic Panel (SOEP).
  2. Shelley Farrar & Mandy Ryan, 1999. "Response-ordering effects: a methodological issue in conjoint analysis," Health Economics, John Wiley & Sons, Ltd., vol. 8(1), pages 75-79.
  3. Borghans Lex & Romans Margo & Sauermann Jan, 2010. "What makes a good conference? Analysing the preferences of labour economists," ROA Research Memorandum 005, Maastricht University, Research Centre for Education and the Labour Market (ROA).
  4. Trine Kj�r & Mickael Bech & Dorte Gyrd-Hansen & Kristian Hart-Hansen, 2006. "Ordering effect and price sensitivity in discrete choice experiments: need we worry?," Health Economics, John Wiley & Sons, Ltd., vol. 15(11), pages 1217-1228.
  5. Scott, Anthony & Vick, Sandra, 1999. "Patients, Doctors and Contracts: An Application of Principal-Agent Theory to the Doctor-Patient Relationship," Scottish Journal of Political Economy, Scottish Economic Society, vol. 46(2), pages 111-34, May.
  6. Borghans Lex & Romans Margo & Sauermann Jan, 2010. "What makes a good conference? Analysing the preferences of labor economists," Research Memorandum 020, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
  7. Denise Bijlenga & Gouke J. Bonsel & Erwin Birnie, 2011. "Eliciting willingness to pay in obstetrics: comparing a direct and an indirect valuation method for complex health outcomes," Health Economics, John Wiley & Sons, Ltd., vol. 20(11), pages 1392-1406, November.
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