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Analysis Of Food Labels For Agricultural Biotechnology

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Author Info
McLennon, Everald
Harrison, R. Wes
Abstract

Conjoint analysis is used to measure consumer preferences for alternative biotech labeling formats. The study found that consumers overwhelmingly support mandatory labeling of biotech foods. Results also showed that the preferred labeling format is a text disclosure that describes the benefits of biotechnology in combination with a biotech logo.

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File URL: http://purl.umn.edu/35221
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Publisher Info
Paper provided by Southern Agricultural Economics Association in its series 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama with number 35221.

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Date of creation: 2003
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Handle: RePEc:ags:saeatm:35221

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Related research
Keywords: Food Consumption/Nutrition/Food Safety;

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Caswell, Julie A. & Mojduszka, Eliza M., 1996. "Using Informational Labeling To Influence The Market For Quality In Food Products," Working Papers 25989, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance. [Downloadable!]
  2. Anderson, James L. & Bettencourt, Sofia U., 1993. "A Conjoint Approach to Model Product Preference: The New England Market for Fresh and Frozen Salmon," Marine Resource Economics, Marine Resources Foundation, vol. 8(1). [Downloadable!]
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This page was last updated on 2009-12-26.

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