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Country of origin labelling of fresh produce: a consumer preference analysis

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  • Venkata Puduri
  • Ramu Govindasamy
  • Benjamin Onyango

Abstract

This article investigates the relationships between country of origin labelling issues and consumers concern about safety and health towards use of foreign produce. A consumer survey showed that about 84% of respondents overall, and more specifically, about 84% of female and 83% of male respondents would like markets to provide information about country of origin of fresh produce. The result also shows that about 73% of respondents regularly read food advertisements in newspapers and grocery brochures.

Suggested Citation

  • Venkata Puduri & Ramu Govindasamy & Benjamin Onyango, 2009. "Country of origin labelling of fresh produce: a consumer preference analysis," Applied Economics Letters, Taylor & Francis Journals, vol. 16(12), pages 1183-1185.
    • Handle: RePEc:taf:apeclt:v:16:y:2009:i:12:p:1183-1185
    DOI: 10.1080/13504850701367213
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    References listed on IDEAS

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    1. Caswell, Julie A., 1998. "How Labeling of Safety and Process Attributes Affects Markets for Food," Agricultural and Resource Economics Review, Cambridge University Press, vol. 27(2), pages 151-158, October.
    2. Julie A. Caswell & Eliza M. Mojduszka, 1996. "Using Informational Labeling to Influence the Market for Quality in Food Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(5), pages 1248-1253.
    3. Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law and Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
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    1. Jessica Lichy & Kevin Pon, 2013. "The role of (foreign?) culture on consumer buying behaviour: What changes when living abroad?," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 1(1), pages 5-21, October.
    2. Kassas, Bachir & Cao, Xiang & Gao, Zhifeng & House, Lisa A. & Guan, Zhengfei, 2023. "Consumer preferences for country of origin labeling: Bridging the gap between research estimates and real-world behavior," Journal of choice modelling, Elsevier, vol. 48(C).
    3. Pozo, Veronica F. & Saak, Alexander E. & Hanawa-Peterson, Hikaru, 2009. "Product Origin and Reputation for Quality: the Case of Organic Foods," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49503, Agricultural and Applied Economics Association.

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