IDEAS home Printed from https://ideas.repec.org/p/ags/puaewp/126931.html
   My bibliography  Save this paper

Creating A Delaer Level Integrated Marketing Model: A Grounded Theory Approach

Author

Listed:
  • Downey, W. Scott

Abstract

The agricultural equipment industry is going through change, driven by world demand for food and the efficient production required to produce it. Equipment dealers have traditionally existed as privately owned distributors for equipment manufacturers, but are becoming marketing organizations on their own due to consolidation. This paper uses grounded theory to describe a model of how marketing integration is emerging within agricultural equipment dealerships. It suggests that formal strategy and informal culture must both be managed in order for integration to occur in progressive dealers.

Suggested Citation

  • Downey, W. Scott, 2012. "Creating A Delaer Level Integrated Marketing Model: A Grounded Theory Approach," Working papers 126931, Purdue University, Department of Agricultural Economics.
    • Handle: RePEc:ags:puaewp:126931
    DOI: 10.22004/ag.econ.126931
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/126931/files/12-2Downey.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.126931?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Alexander, Corinne E. & Boehlje, Michael & Downey, W. Scott & Gray, Allan W. & Gunderson, Michael A. & Roucan-Kane, Maud, 2009. "Serving Producers In Volatile Times Report From The 2008 Large Commercial Producer Survey," Working papers 56116, Purdue University, Department of Agricultural Economics.
    2. Harbor, Anetra L. & Martin, Marshall A. & Akridge, Jay T., 2008. "Assessing Input Brand Loyalty among U.S. Agricultural Producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 11(1), pages 1-18, February.
    3. Hutton, James G., 1996. "Integrated marketing communications and the evolution of marketing thought," Journal of Business Research, Elsevier, vol. 37(3), pages 155-162, November.
    4. Trostle, Ronald, 2008. "Factors Contributing to Recent Increases in Food Commodity Prices (PowerPoint)," Seminars 43902, USDA Economists Group.
    5. Boehlje, Michael & Roucan-Kane, Maud, 2009. "Strategic Decision Making Under Uncertainty: Innovation and New Technology Introduction during Volatile Times1," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 12(4), pages 1-21, November.
    6. Bitsch, Vera, 2005. "Qualitative Research: A Grounded Theory Example and Evaluation Criteria," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 23(1), pages 1-17.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Roucan-Kane, Maud & Alexander, Corinne E. & Boehlje, Michael & Downey, W. Scott & Gray, Allan W., 2011. "Large Commercial Producer Market Segments for Agricultural Capital Equipment," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(4), pages 1-18, November.
    2. Rombach, Meike & Bitsch, Vera, 2018. "Sector blending: evidence from the German Food Bank," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(2), March.
    3. Genesis T. Yengoh & Frederick Ato Armah & Edward Ebo Onumah, 2010. "Paths to Attaining Food Security: The Case of Cameroon," Challenges, MDPI, vol. 1(1), pages 1-22, August.
    4. Matteo Manera & Marcella Nicolini & Ilaria Vignati, 2012. "Returns in commodities futures markets and financial speculation: a multivariate GARCH approach," Quaderni di Dipartimento 170, University of Pavia, Department of Economics and Quantitative Methods.
    5. Tiziano Gomiero, 2015. "Are Biofuels an Effective and Viable Energy Strategy for Industrialized Societies? A Reasoned Overview of Potentials and Limits," Sustainability, MDPI, vol. 7(7), pages 1-31, June.
    6. Rosa, Franco & Vasciaveo, Michela & Weaver, Robert D., 2014. "Agricultural and oil commodities: price transmission and market integration between US and Italy," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 3(2), pages 1-25, August.
    7. Gbadebo Oladosu & Siwa Msangi, 2013. "Biofuel-Food Market Interactions: A Review of Modeling Approaches and Findings," Agriculture, MDPI, vol. 3(1), pages 1-19, February.
    8. Kotapati Srinivasa Reddy, 2015. "Beating the Odds! Build theory from emerging markets phenomenon and the emergence of case study research—A “Test-Tube” typology," Cogent Business & Management, Taylor & Francis Journals, vol. 2(1), pages 1037225-103, December.
    9. Kornher, Lukas & Kalkuhl, Matthias, 2013. "Food Price Volatility in Developing Countries and its Determinants," Quarterly Journal of International Agriculture, Humboldt-Universitaat zu Berlin, vol. 52(4), pages 1-32, November.
    10. Uzea, F. Nicoleta & Fulton, Murray E., 2014. "Mechanisms for Effective Alliance Management: Insights from a Federated Cooperative Marketing System," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(1), pages 1-32, February.
    11. Will, Matthias Georg & Pies, Ingo, 2014. "Discourse and regulation failures: The ambivalent influence of NGOs on political organizations," Discussion Papers 2014-2, Martin Luther University of Halle-Wittenberg, Chair of Economic Ethics.
    12. Henna Ahsan & Zainab Iftikhar & M. Ali Kemal, 2012. "The Determinants of Food Prices in Pakistan," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, vol. 17(1), pages 101-128, Jan-June.
    13. Boyer, Christopher N. & Larson, James A. & Roberts, Roland K. & McClure, Angela T. & Tyler, Donald D. & Smith, S. Aaron, 2014. "Probability of Irrigated Corn Being Profitable in a Humid Region," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162470, Southern Agricultural Economics Association.
    14. Nora Lustig, 2009. "Coping with Rising Food Prices: Policy Dilemmas in the Developing World," Working Papers 0907, Tulane University, Department of Economics.
    15. Dwight R. Sanders & Scott H. Irwin & Robert P. Merrin, 2010. "The Adequacy of Speculation in Agricultural Futures Markets: Too Much of a Good Thing?," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 32(1), pages 77-94.
    16. Viet Hoang & Vinh Nguyen, 2023. "Determinants of small farmers' participation in contract farming in developing countries: A study in Vietnam," Agribusiness, John Wiley & Sons, Ltd., vol. 39(3), pages 836-853, July.
    17. Dauermann, Angelika & Enneking, Ulrich, 2023. "Views from the country road: A qualitative study on the landscape aesthetic perception of dairy barns in the region of the Osnabrück Region (northwestern Germany)," DARE Discussion Papers 2303, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    18. van Winsen, Frankwin & de Mey, Yann & Lauwers, Ludwig & Van Passel, Steven & Vancauteren, Mark & Wauters, Erwin, 2013. "Cognitive mapping: A method to elucidate and present farmers’ risk perception," Agricultural Systems, Elsevier, vol. 122(C), pages 42-52.
    19. Johnson, Aaron J. & Egelkraut, Thorsten M. & Grout, Cyrus A., 2010. "Market Intelligence Utilization by Small Food Companies: An Application of the Grounded Theory Method in Exploratory Research," Journal of Food Distribution Research, Food Distribution Research Society, vol. 41(2), pages 1-15, July.
    20. Derek Headey & Shenggen Fan, 2008. "Anatomy of a crisis: the causes and consequences of surging food prices," Agricultural Economics, International Association of Agricultural Economists, vol. 39(s1), pages 375-391, November.

    More about this item

    Keywords

    Agribusiness; Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:puaewp:126931. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/dapurus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.