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Assessing Input Brand Loyalty among U.S. Agricultural Producers

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Author Info

  • Harbor, Anetra L.
  • Martin, Marshall A.
  • Akridge, Jay T.

Abstract

This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial agricultural producers in the United States. Producer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyalty among commercial producers.

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File URL: http://purl.umn.edu/53626
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Bibliographic Info

Article provided by International Food and Agribusiness Management Association (IAMA) in its journal International Food and Agribusiness Management Review.

Volume (Year): 11 (2008)
Issue (Month): 1 ()
Pages:

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Handle: RePEc:ags:ifaamr:53626

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Related research

Keywords: brand loyalty; dealer loyalty; capital inputs; expendable inputs; farmer purchase decisions; Agricultural Finance; Consumer/Household Economics; Marketing; Q10; Q13; Q14;

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Cited by:
  1. Roucan-Kane, Maud & Alexander, Corinne E. & Boehlje, Michael & Downey, W. Scott & Gray, Allan W., 2011. "Large Commercial Producer Market Segments for Agricultural Capital Equipment," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 14(4).

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