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Adopting Organic Agriculture: An Investigation Using the Theory of Planned Behaviour

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  • Hattam, Caroline

Abstract

Certified organic production by small-scale farmers in developing countries is increasingly promoted as an opportunity to access a growing and dynamic market, while at the same time, enhance productivity and improve incomes. Nevertheless, adoption has been limited. The economics literature suggests profitability is the main constraint, however, the sustainable agriculture literature is inconclusive and considers attitudes of significant importance. Using the Theory of Planned Behaviour, this study investigates the psychological barriers to adoption using small-scale avocado producers from Michoacan, Mexico as a case study. The data is obtained from a household study carried out during 2004 and is modelled using an ordered probit model. Despite positive attitudes towards organic production, intentions to convert are negative. Intentions are significantly influenced by social pressures (subjective norm) and the perceived ability to successfully convert to organic production. Promotion of organic production will therefore require a focus on information asymmetries within the wider population, development of technical skills, the alleviation of credit constraints and the creation of an enabling environment.

Suggested Citation

  • Hattam, Caroline, 2006. "Adopting Organic Agriculture: An Investigation Using the Theory of Planned Behaviour," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25269, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae06:25269
    DOI: 10.22004/ag.econ.25269
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    References listed on IDEAS

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    1. John W. Cary & Roger L. Wilkinson, 1997. "Perceived Profitability And Farmers‘ Conservation Behaviour," Journal of Agricultural Economics, Wiley Blackwell, vol. 48(1‐3), pages 13-21, January.
    2. Feder, Gershon & Just, Richard E & Zilberman, David, 1985. "Adoption of Agricultural Innovations in Developing Countries: A Survey," Economic Development and Cultural Change, University of Chicago Press, vol. 33(2), pages 255-298, January.
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    Cited by:

    1. Saudamini Das, "undated". "Evaluating the Role of Media in Averting Heat Stroke Mortality: A Daily Panel Data Analysis," Working papers 102, The South Asian Network for Development and Environmental Economics.
    2. Nuray Cakirli Akyüz & Ludwig Theuvsen, 2020. "The Impact of Behavioral Drivers on Adoption of Sustainable Agricultural Practices: The Case of Organic Farming in Turkey," Sustainability, MDPI, vol. 12(17), pages 1-20, August.
    3. Bazyli Czyżewski & Agnieszka Sapa & Piotr Kułyk, 2021. "Human Capital and Eco-Contractual Governance in Small Farms in Poland: Simultaneous Confirmatory Factor Analysis with Ordinal Variables," Agriculture, MDPI, vol. 11(1), pages 1-16, January.
    4. Woldegebrial Zeweld & Guido Van Huylenbroeck & Girmay Tesfay & Hossein Azadi & Stijn Speelman, 2018. "Impacts of Socio-Psychological Factors on Actual Adoption of Sustainable Land Management Practices in Dryland and Water Stressed Areas," Sustainability, MDPI, vol. 10(9), pages 1-23, August.
    5. Woldegebrial Zeweld & Guido Van Huylenbroeck & Girmay Tesfay & Stijn Speelman, 2020. "Smallholder farmers' behavioural intentions towards sustainable agricultural practices," 2020 Papers pze115, Job Market Papers.
    6. Daniele Mozzato & Paola Gatto & Edi Defrancesco & Lucia Bortolini & Francesco Pirotti & Elena Pisani & Luigi Sartori, 2018. "The Role of Factors Affecting the Adoption of Environmentally Friendly Farming Practices: Can Geographical Context and Time Explain the Differences Emerging from Literature?," Sustainability, MDPI, vol. 10(9), pages 1-23, August.

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