Ordering effects and strategic response in discrete choice experiments
AbstractThis study explores ordering effects and response strategies in repeated binary discrete choice experiments (DCE). Mechanism design theory and empirical evidence suggest that repeated choice tasks per respondent introduce strategic behavior. We find evidence that the order in which choice sets are presented to respondents may provide strategic opportunities that affect choice decisions (‘strategic response’). The findings propose that the ‘strategic response’ does not follow strong cost-minimization but other strategies such as weak cost-minimization or good deal/ bad deal heuristics. Evidence further suggests that participants, as they answer more choice questions, not only make more accurate choices (‘institutional learning’) but may also become increasingly aware of and learn to take advantage of the order in which choice sets are presented to them (‘strategic learning’).
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Bibliographic InfoPaper provided by Australian National University, Environmental Economics Research Hub in its series Research Reports with number 107743.
Date of creation: Mar 2010
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discrete choice experiments; incentive compatibility; mixed logit models; ordering effects; repeated binary choice task; response strategies; Environmental Economics and Policy;
Other versions of this item:
- Gabriela Scheufele & Jeff Bennett, 2010. "Ordering effects and strategic response in discrete choice experiments," Environmental Economics Research Hub Research Reports 1093, Environmental Economics Research Hub, Crawford School of Public Policy, The Australian National University.
- NEP-ALL-2011-07-02 (All new papers)
- NEP-DCM-2011-07-02 (Discrete Choice Models)
- NEP-ENV-2011-07-02 (Environmental Economics)
- NEP-EVO-2011-07-02 (Evolutionary Economics)
- NEP-EXP-2011-07-02 (Experimental Economics)
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