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Effectiveness of PGI and PDO labels as a rural development policy

Author

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  • Loureiro, Maria Luz
  • McCluskey, Jill J.

Abstract

"PDQ and PG/ labels are becoming increasingly important in the European market of food and quality products. The" "purpose of this paper is to analyse under what conditions these labels are successful in the market place, how they function and how they can help farmers to increase the social well being of rural areas. The discussion is presented in the context of the fresh meat product ""Veal from Galicia"". The main conclusion of this paper is that only those PG/ or PDQ products that carry on a premium generated by the presence of the label are able to fully achieve their rural development goals. Willingness to pay a premium for the label may be caused by both a desire for quality products and/ or a desire for support the local economy. Marketing strategies that may help PGI/PDQ policies to increase the rural development and social well being of their communities include strict quality selection of the labelled products, promotion and awareness of their highest quality levels or brands, and a strong identification with the local economy."

Suggested Citation

  • Loureiro, Maria Luz & McCluskey, Jill J., 1999. "Effectiveness of PGI and PDO labels as a rural development policy," 67th Seminar, October 28-30, 1999, LeMans, France 241041, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae67:241041
    DOI: 10.22004/ag.econ.241041
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    References listed on IDEAS

    as
    1. Maria Luz Loureiro & Jill J. McCluskey, 2000. "Assessing consumer response to protected geographical identification labeling," Agribusiness, John Wiley & Sons, Ltd., vol. 16(3), pages 309-320.
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    3. Mathios, Alan D., 1998. "The Importance Of Nutrition Labeling And Health Claim Regulation On Product Choice: An Analysis Of The Cooking Oils Market," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 27(2), pages 1-10, October.
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    5. Cathy R. Wessells & Robert J. Johnston & Holger Donath, 1999. "Assessing Consumer Preferences for Ecolabeled Seafood: The Influence of Species, Certifier, and Household Attributes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(5), pages 1084-1089.
    6. Capps, Oral, Jr. & Schmitz, John D., 1991. "A Recognition Of Health And Nutrition Factors In Food Demand Analysis," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 16(1), pages 1-15, July.
    7. Landon, Stuart & Smith, Constance, 1997. "The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine," MPRA Paper 9283, University Library of Munich, Germany.
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