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Effective information and the influence of an extension event on perceptions and adoption

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  • Llewellyn, Rick S.
  • Lindner, Robert K.
  • Pannell, David J.
  • Powles, Stephen B.

Abstract

Perceptions are known to play an important role in the innovation adoption decision. Once influential perceptions have been identified, there is the potential for information to influence adoption by changing these perceptions. In this paper, the influence of an extension workshop targeting grain growers’ perceptions known to be associated with the adoption of integrated weed management and herbicide resistance management has been measured using regression analysis. Consistent with a Bayesian learning framework, the greatest influence on grower perceptions and intended adoption behaviour was observed where information could be delivered with a high degree of certainty and validity.

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File URL: http://purl.umn.edu/57911
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Bibliographic Info

Paper provided by Australian Agricultural and Resource Economics Society in its series 2003 Conference (47th), February 12-14, 2003, Fremantle, Australia with number 57911.

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Date of creation: Feb 2003
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Handle: RePEc:ags:aare03:57911

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Keywords: Crop Production/Industries; Farm Management;

References

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  1. James C. Cox, 1998. "Quantifying the Effects of Sow-Herd Management Information Systems on Farmers' Decision Making Using Experimental Economics," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(4), pages 821-829.
  2. A.J. Fischer & A.J. Arnold & M. Gibbs, 1996. "Information and the Speed of Innovation Adoption," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(4), pages 1073-1081.
  3. Tsur, Yacov & Sternberg, Menachem & Hochman, Eithan, 1990. "Dynamic Modelling of Innovation Process Adoption with Risk Aversion and Learning," Oxford Economic Papers, Oxford University Press, vol. 42(2), pages 336-55, April.
  4. Marra, Michele C. & Hubbell, Bryan J. & Carlson, Gerald A., 2001. "Information Quality, Technology Depreciation, And Bt Cotton Adoption In The Southeast," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(01), July.
  5. Lindner, Robert K. & Gibbs, Melissa, 1990. "A Test Of Bayesian Learning From Farmer Trials Of New Wheat Varieties," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 34(01), April.
  6. Robert K. Lindner & Philip G. Pardey & Frank G. Jarrett, 1982. "Distance To Information Source And The Time Lag To Early Adoption Of Trace Element Fertilisers," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 26(2), pages 98-113, 08.
  7. Lindner, R. & Fischer, A. & Pardey, P., 1979. "The time to adoption," Economics Letters, Elsevier, vol. 2(2), pages 187-190.
  8. Feather, Peter M. & Amacher, Gregory S., 1994. "Role of information in the adoption of best management practices for water quality improvement," Agricultural Economics: The Journal of the International Association of Agricultural Economists, International Association of Agricultural Economists, vol. 11(2-3), December.
  9. Abadi Ghadim, Amir K. & Pannell, David J., 1999. "A conceptual framework of adoption of an agricultural innovation," Agricultural Economics, Blackwell, vol. 21(2), pages 145-154, October.
  10. Lisa A. Cameron, 1999. "The Importance of Learning in the Adoption of High-Yielding Variety Seeds," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 81(1), pages 83-94.
  11. Adesina, Akinwumi A. & Baidu-Forson, Jojo, 1995. "Farmers' perceptions and adoption of new agricultural technology: evidence from analysis in Burkina Faso and Guinea, West Africa," Agricultural Economics, Blackwell, vol. 13(1), pages 1-9, October.
  12. Ghadim, Amir K. Abadi & Pannell, David J., 1999. "A conceptual framework of adoption of an agricultural innovation," Agricultural Economics: The Journal of the International Association of Agricultural Economists, International Association of Agricultural Economists, vol. 21(2), October.
  13. Feather, Peter M. & Amacher, Gregory S., 1994. "Role of information in the adoption of best management practices for water quality improvement," Agricultural Economics, Blackwell, vol. 11(2-3), pages 159-170, December.
  14. Stoneman, P, 1981. "Intra-Firm Diffusion, Bayesian Learning and Profitability," Economic Journal, Royal Economic Society, vol. 91(362), pages 375-88, June.
  15. John W. Cary & Roger L. Wilkinson, 1997. "Perceived Profitability And Farmers' Conservation Behaviour," Journal of Agricultural Economics, Wiley Blackwell, vol. 48(1-3), pages 13-21.
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