Effective information and the influence of an extension event on perceptions and adoption
AbstractPerceptions are known to play an important role in the innovation adoption decision. Once influential perceptions have been identified, there is the potential for information to influence adoption by changing these perceptions. In this paper, the influence of an extension workshop targeting grain growers’ perceptions known to be associated with the adoption of integrated weed management and herbicide resistance management has been measured using regression analysis. Consistent with a Bayesian learning framework, the greatest influence on grower perceptions and intended adoption behaviour was observed where information could be delivered with a high degree of certainty and validity.
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Bibliographic InfoPaper provided by Australian Agricultural and Resource Economics Society in its series 2003 Conference (47th), February 12-14, 2003, Fremantle, Australia with number 57911.
Date of creation: Feb 2003
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