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Effective information and the influence of an extension event on perceptions and adoption

Author

Listed:
  • Llewellyn, Rick S.
  • Lindner, Robert K.
  • Pannell, David J.
  • Powles, Stephen B.

Abstract

Perceptions are known to play an important role in the innovation adoption decision. Once influential perceptions have been identified, there is the potential for information to influence adoption by changing these perceptions. In this paper, the influence of an extension workshop targeting grain growers’ perceptions known to be associated with the adoption of integrated weed management and herbicide resistance management has been measured using regression analysis. Consistent with a Bayesian learning framework, the greatest influence on grower perceptions and intended adoption behaviour was observed where information could be delivered with a high degree of certainty and validity.

Suggested Citation

  • Llewellyn, Rick S. & Lindner, Robert K. & Pannell, David J. & Powles, Stephen B., 2003. "Effective information and the influence of an extension event on perceptions and adoption," 2003 Conference (47th), February 12-14, 2003, Fremantle, Australia 57911, Australian Agricultural and Resource Economics Society.
    • Handle: RePEc:ags:aare03:57911
    DOI: 10.22004/ag.econ.57911
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    References listed on IDEAS

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