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Elektromobilität: Was treibt Konsumenten zum Kauf?

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  • Rietmann, Nele

Abstract

Die Konsumentenakzeptanz von Elektroautos wurde vor allem in den letzten Jahren durch diverse Mittel wie staatliche Massnahmen gefördert. Resultate einer Studie zeigen, dass insbesondere finanzielle Anreize in Kombination mit einer ausreichenden Ladeinfrastruktur die Marktanteile von Elektroautos stärken.

Suggested Citation

  • Rietmann, Nele, 2019. "Elektromobilität: Was treibt Konsumenten zum Kauf?," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 36(3), pages 12-21.
    • Handle: RePEc:zbw:hsgmrs:276036
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    References listed on IDEAS

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