IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i14p7725-d592113.html
   My bibliography  Save this article

Analyzing Prospective Owners’ Choice Decision towards Plug-in Hybrid Electric Vehicles in Urban India: A Stated Preference Discrete Choice Experiment

Author

Listed:
  • Reema Bera

    (Civil Engineering Department, Indian Institute of Technology Kharagpur, Kharagpur 721302, India)

  • Bhargab Maitra

    (Civil Engineering Department, Indian Institute of Technology Kharagpur, Kharagpur 721302, India)

Abstract

Plug-in Hybrid Electric Vehicles (PHEVs) can help decarbonize road transport in urban India. To accelerate the diffusion of PHEVs, investigation of commuter preferences towards the attributes of PHEVs is necessary. Therefore, the present study analyzes prospective owners’ choice decisions towards PHEVs in a typical Indian context. A stated preference survey was designed to collect responses from the current owners of conventional vehicles (CVs) in Delhi, India, and Mixed Logit (ML) models were developed to estimate commuters’ Willingness To Pay (WTP) for a set of key PHEV-specific attributes. The decomposition effect of prospective owners’ sociodemographic characteristics and trip characteristics on the mean estimates of random parameters was investigated by developing ML models with heterogeneity. Subsequently, the influence of improvement of each PHEV-specific attribute on prospective owners’ choice probability was investigated by calculating marginal effects. Among the various PHEV-specific attributes considered in the present study, high WTPs are observed for decrease in battery recharging time, reduction in tailpipe emission and increase in electric range. Therefore, an added emphasis on these attributes by vehicle manufacturers is likely to enhance the attractiveness of PHEVs to Indian commuters. The results also highlight the importance of government subsidy for promoting PHEVs in the Indian market. Prospective owners’ income, availability of home-based parking space, and average daily trip length are found to significantly influence the choice decision of Indian commuters towards PHEVs.

Suggested Citation

  • Reema Bera & Bhargab Maitra, 2021. "Analyzing Prospective Owners’ Choice Decision towards Plug-in Hybrid Electric Vehicles in Urban India: A Stated Preference Discrete Choice Experiment," Sustainability, MDPI, vol. 13(14), pages 1-24, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:14:p:7725-:d:592113
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/14/7725/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/14/7725/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Egbue, Ona & Long, Suzanna, 2012. "Barriers to widespread adoption of electric vehicles: An analysis of consumer attitudes and perceptions," Energy Policy, Elsevier, vol. 48(C), pages 717-729.
    2. Huang, Youlin & Qian, Lixian & Tyfield, David & Soopramanien, Didier, 2021. "On the heterogeneity in consumer preferences for electric vehicles across generations and cities in China," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    3. Hausman, Jerry & McFadden, Daniel, 1984. "Specification Tests for the Multinomial Logit Model," Econometrica, Econometric Society, vol. 52(5), pages 1219-1240, September.
    4. Hamed Taherdoost, 2017. "Determining Sample Size; How to Calculate Survey Sample Size," Post-Print hal-02557333, HAL.
    5. Giansoldati, Marco & Rotaris, Lucia & Scorrano, Mariangela & Danielis, Romeo, 2020. "Does electric car knowledge influence car choice? Evidence from a hybrid choice model," Research in Transportation Economics, Elsevier, vol. 80(C).
    6. Danielis, Romeo & Rotaris, Lucia & Giansoldati, Marco & Scorrano, Mariangela, 2020. "Drivers’ preferences for electric cars in Italy. Evidence from a country with limited but growing electric car uptake," Transportation Research Part A: Policy and Practice, Elsevier, vol. 137(C), pages 79-94.
    7. Martin Achtnicht, 2012. "German car buyers’ willingness to pay to reduce CO 2 emissions," Climatic Change, Springer, vol. 113(3), pages 679-697, August.
    8. Daniel McFadden & Kenneth Train, 2000. "Mixed MNL models for discrete response," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 15(5), pages 447-470.
    9. Sarmad Zaman Rajper & Johan Albrecht, 2020. "Prospects of Electric Vehicles in the Developing Countries: A Literature Review," Sustainability, MDPI, vol. 12(5), pages 1-19, March.
    10. Bhat, Chandra R., 2001. "Quasi-random maximum simulated likelihood estimation of the mixed multinomial logit model," Transportation Research Part B: Methodological, Elsevier, vol. 35(7), pages 677-693, August.
    11. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555.
    12. Daniel McFadden, 1986. "The Choice Theory Approach to Market Research," Marketing Science, INFORMS, vol. 5(4), pages 275-297.
    13. Hoen, Anco & Koetse, Mark J., 2014. "A choice experiment on alternative fuel vehicle preferences of private car owners in the Netherlands," Transportation Research Part A: Policy and Practice, Elsevier, vol. 61(C), pages 199-215.
    14. Armando Cartenì & Ilaria Henke & Clorinda Molitierno & Luigi Di Francesco, 2020. "Strong Sustainability in Public Transport Policies: An e-Mobility Bus Fleet Application in Sorrento Peninsula (Italy)," Sustainability, MDPI, vol. 12(17), pages 1-19, August.
    15. Rahmani, Djamel & Loureiro, Maria L., 2019. "Assessing drivers’ preferences for hybrid electric vehicles (HEV) in Spain," Research in Transportation Economics, Elsevier, vol. 73(C), pages 89-97.
    16. Wang, Qiang & Li, Rongrong, 2016. "Drivers for energy consumption: A comparative analysis of China and India," Renewable and Sustainable Energy Reviews, Elsevier, vol. 62(C), pages 954-962.
    17. Myles R. Allen & David J. Frame & Chris Huntingford & Chris D. Jones & Jason A. Lowe & Malte Meinshausen & Nicolai Meinshausen, 2009. "Warming caused by cumulative carbon emissions towards the trillionth tonne," Nature, Nature, vol. 458(7242), pages 1163-1166, April.
    18. Axsen, Jonn & Kurani, Kenneth S, 2010. "Anticipating plug-in hybrid vehicle energy impacts in California: Constructing consumer-informed recharge profiles," Institute of Transportation Studies, Working Paper Series qt3h69n0cs, Institute of Transportation Studies, UC Davis.
    19. Higgins, Christopher D. & Mohamed, Moataz & Ferguson, Mark R., 2017. "Size matters: How vehicle body type affects consumer preferences for electric vehicles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 100(C), pages 182-201.
    20. Hidrue, Michael K. & Parsons, George R. & Kempton, Willett & Gardner, Meryl P., 2011. "Willingness to pay for electric vehicles and their attributes," Resource and Energy Economics, Elsevier, vol. 33(3), pages 686-705, September.
    21. Yongyou Nie & Enci Wang & Qinxin Guo & Junyi Shen, 2018. "Examining Shanghai Consumer Preferences for Electric Vehicles and Their Attributes," Sustainability, MDPI, vol. 10(6), pages 1-16, June.
    22. Rose, John M. & Bliemer, Michiel C.J. & Hensher, David A. & Collins, Andrew T., 2008. "Designing efficient stated choice experiments in the presence of reference alternatives," Transportation Research Part B: Methodological, Elsevier, vol. 42(4), pages 395-406, May.
    23. Helveston, John Paul & Liu, Yimin & Feit, Elea McDonnell & Fuchs, Erica & Klampfl, Erica & Michalek, Jeremy J., 2015. "Will subsidies drive electric vehicle adoption? Measuring consumer preferences in the U.S. and China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 73(C), pages 96-112.
    24. Krupa, Joseph S. & Rizzo, Donna M. & Eppstein, Margaret J. & Brad Lanute, D. & Gaalema, Diann E. & Lakkaraju, Kiran & Warrender, Christina E., 2014. "Analysis of a consumer survey on plug-in hybrid electric vehicles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 64(C), pages 14-31.
    25. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D. With contributions by-Name:Adamowicz,Wiktor, 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304.
    26. Elena Higueras-Castillo & Sebastian Molinillo & J. Andres Coca-Stefaniak & Francisco Liébana-Cabanillas, 2020. "Potential Early Adopters of Hybrid and Electric Vehicles in Spain—Towards a Customer Profile," Sustainability, MDPI, vol. 12(11), pages 1-18, May.
    27. Qian, Lixian & Grisolía, Jose M. & Soopramanien, Didier, 2019. "The impact of service and government-policy attributes on consumer preferences for electric vehicles in China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 122(C), pages 70-84.
    28. Hensher,David A. & Rose,John M. & Greene,William H., 2015. "Applied Choice Analysis," Cambridge Books, Cambridge University Press, number 9781107465923.
    29. Fabio Carlucci & Andrea Cirà & Giuseppe Lanza, 2018. "Hybrid Electric Vehicles: Some Theoretical Considerations on Consumption Behaviour," Sustainability, MDPI, vol. 10(4), pages 1-11, April.
    30. Tanaka, Makoto & Ida, Takanori & Murakami, Kayo & Friedman, Lee, 2014. "Consumers’ willingness to pay for alternative fuel vehicles: A comparative discrete choice analysis between the US and Japan," Transportation Research Part A: Policy and Practice, Elsevier, vol. 70(C), pages 194-209.
    31. Berrada, Jaâfar & Mouhoubi, Ilyes & Christoforou, Zoi, 2020. "Factors of successful implementation and diffusion of services based on autonomous vehicles: users’ acceptance and operators’ profitability," Research in Transportation Economics, Elsevier, vol. 83(C).
    32. Wu, Jingwen & Liao, Hua & Wang, Jin-Wei, 2020. "Analysis of consumer attitudes towards autonomous, connected, and electric vehicles: A survey in China," Research in Transportation Economics, Elsevier, vol. 80(C).
    33. Plötz, Patrick & Funke, Simon Árpád & Jochem, Patrick, 2018. "The impact of daily and annual driving on fuel economy and CO2 emissions of plug-in hybrid electric vehicles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 118(C), pages 331-340.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bera, Reema & Maitra, Bhargab, 2021. "Assessing consumer preferences for Plug-in Hybrid Electric Vehicle (PHEV): An Indian perspective," Research in Transportation Economics, Elsevier, vol. 90(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bera, Reema & Maitra, Bhargab, 2021. "Assessing consumer preferences for Plug-in Hybrid Electric Vehicle (PHEV): An Indian perspective," Research in Transportation Economics, Elsevier, vol. 90(C).
    2. Jia, Wenjian & Chen, T. Donna, 2023. "Investigating heterogeneous preferences for plug-in electric vehicles: Policy implications from different choice models," Transportation Research Part A: Policy and Practice, Elsevier, vol. 173(C).
    3. Philip, Thara & Whitehead, Jake & Prato, Carlo G., 2023. "Adoption of electric vehicles in a laggard, car-dependent nation: Investigating the potential influence of V2G and broader energy benefits on adoption," Transportation Research Part A: Policy and Practice, Elsevier, vol. 167(C).
    4. Haghani, Milad & Bliemer, Michiel C.J. & Hensher, David A., 2021. "The landscape of econometric discrete choice modelling research," Journal of choice modelling, Elsevier, vol. 40(C).
    5. Elnaz Abotalebi & Mark R. Ferguson & Moataz Mohamed & Darren M. Scott, 2020. "Design of a survey to assess prospects for consumer electric mobility in Canada: a retrospective appraisal," Transportation, Springer, vol. 47(3), pages 1223-1250, June.
    6. Qian, Lixian & Grisolía, Jose M. & Soopramanien, Didier, 2019. "The impact of service and government-policy attributes on consumer preferences for electric vehicles in China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 122(C), pages 70-84.
    7. Aravena, C. & Denny, E., 2021. "The impact of learning and short-term experience on preferences for electric vehicles," Renewable and Sustainable Energy Reviews, Elsevier, vol. 152(C).
    8. Loría, Luis Enrique & Watson, Verity & Kiso, Takahiko & Phimister, Euan, 2019. "Investigating users' preferences for Low Emission Buses: Experiences from Europe's largest hydrogen bus fleet," Journal of choice modelling, Elsevier, vol. 32(C), pages 1-1.
    9. Meilinda Fitriani Nur Maghfiroh & Andante Hadi Pandyaswargo & Hiroshi Onoda, 2021. "Current Readiness Status of Electric Vehicles in Indonesia: Multistakeholder Perceptions," Sustainability, MDPI, vol. 13(23), pages 1-25, November.
    10. Hackbarth, André & Madlener, Reinhard, 2018. "Combined Vehicle Type and Fuel Type Choices of Private Households: An Empirical Analysis for Germany," FCN Working Papers 17/2018, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN), revised May 2019.
    11. Hackbarth, André & Madlener, Reinhard, 2016. "Willingness-to-pay for alternative fuel vehicle characteristics: A stated choice study for Germany," Transportation Research Part A: Policy and Practice, Elsevier, vol. 85(C), pages 89-111.
    12. Ye Yang & Zhongfu Tan, 2019. "Investigating the Influence of Consumer Behavior and Governmental Policy on the Diffusion of Electric Vehicles in Beijing, China," Sustainability, MDPI, vol. 11(24), pages 1-20, December.
    13. Bansal, Prateek & Kumar, Rajeev Ranjan & Raj, Alok & Dubey, Subodh & Graham, Daniel J., 2021. "Willingness to pay and attitudinal preferences of Indian consumers for electric vehicles," Energy Economics, Elsevier, vol. 100(C).
    14. Huang, Youlin & Qian, Lixian & Tyfield, David & Soopramanien, Didier, 2021. "On the heterogeneity in consumer preferences for electric vehicles across generations and cities in China," Technological Forecasting and Social Change, Elsevier, vol. 167(C).
    15. Fanchao Liao & Eric Molin & Bert van Wee, 2017. "Consumer preferences for electric vehicles: a literature review," Transport Reviews, Taylor & Francis Journals, vol. 37(3), pages 252-275, May.
    16. Mandys, F., 2021. "Electric vehicles and consumer choices," Renewable and Sustainable Energy Reviews, Elsevier, vol. 142(C).
    17. Daan Hulshof & Machiel Mulder, 2020. "Willingness to Pay for $$\hbox {CO}_2$$CO2 Emission Reductions in Passenger Car Transport," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 75(4), pages 899-929, April.
    18. Tanaka, Makoto & Ida, Takanori & Murakami, Kayo & Friedman, Lee, 2014. "Consumers’ willingness to pay for alternative fuel vehicles: A comparative discrete choice analysis between the US and Japan," Transportation Research Part A: Policy and Practice, Elsevier, vol. 70(C), pages 194-209.
    19. Michaela V. Gerhardt & Elke D. Kanberger & Andreas Ziegler, 2023. "The Relevance of Life-Cycle CO2 Emissions for Vehicle Purchase Decisions: A Stated Choice Experiment for Germany," MAGKS Papers on Economics 202305, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    20. Irani, Alexandra & Chalak, Ali, 2015. "Harnessing motorists’ potential demand for hybrid-electric vehicles in Lebanon: Policy options, CO2 emissions reduction and welfare gains," Transport Policy, Elsevier, vol. 42(C), pages 144-155.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:14:p:7725-:d:592113. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.