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Wine consumers' demand for social sustainability labeling: Evidence for the fair labor claim

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  • Giovanna Piracci
  • Fabio Boncinelli
  • Leonardo Casini

Abstract

This study aims to investigate consumer preferences for social sustainability labeling for wine. We explored the potential demand for a fair labor label that certifies wine produced through the fair treatment of workers in Italy, since the exploitation of migrant labor has become a preeminent issue in the country. We conducted a choice experiment on a sample of 500 consumers. Results indicated that they were willing to pay a considerable premium for wine produced by wineries that respects workers' rights and that there is a wide heterogeneity in consumer preferences for sustainability labeling according to the different dimensions underlying the label.

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  • Giovanna Piracci & Fabio Boncinelli & Leonardo Casini, 2022. "Wine consumers' demand for social sustainability labeling: Evidence for the fair labor claim," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 44(4), pages 1742-1761, December.
    • Handle: RePEc:wly:apecpp:v:44:y:2022:i:4:p:1742-1761
    DOI: 10.1002/aepp.13260
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    1. Caterina Contini & Fabio Boncinelli & Giovanna Piracci & Gabriele Scozzafava & Leonardo Casini, 2023. "Can blockchain technology strengthen consumer preferences for credence attributes?," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 11(1), pages 1-17, December.
    2. Marzia Ingrassia & Stefania Chironi & Giuseppe Lo Grasso & Luciano Gristina & Nicola Francesca & Simona Bacarella & Pietro Columba & Luca Altamore, 2022. "Is Environmental Sustainability Also “Economically Efficient”? The Case of the “SOStain” Certification for Sicilian Sparkling Wines," Sustainability, MDPI, vol. 14(12), pages 1-26, June.
    3. Giovanna Piracci & Fabio Boncinelli & Leonardo Casini, 2023. "Investigating Consumer Preferences for Sustainable Packaging Through a Different Behavioural Approach: A Random Regret Minimization Application," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 86(1), pages 1-27, October.

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