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Determinants of consumer attitudes and purchase intentions with regard to genetically modified tomatoes

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  • James O. Bukenya

    (Department of Agribusiness, Alabama AAM University, P.O. Box 1042, Normal, AL 35762)

  • Natasha R. Wright

    (Department of Agribusiness, Alabama AAM University, P.O. Box 1042, Normal, AL 35762)

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    Abstract

    Although some insights have been gained from previous studies on the acceptability of genetically modified (GM) foods, not many attempts have been made to understand consumer acceptability of genetically modified tomatoes. The purpose of this study is to understand the impact of factors such as consumer knowledge, beliefs, and attitudes on the acceptability of genetically modified tomatoes. The analysis draws on data from a consumer survey conducted at several grocery stores in Alabama in 2003. The results revealed a diversified set of preferences toward GM tomatoes. Logit results suggest that attitude toward the use of genetic modification technology in food production, opinion about labeling, and consumer perceptions about the safety of GM foods strongly influence consumers' decisions. The utility advantage of purchasing non-GM tomatoes corresponds to an average premium of $0.39 per pound, implying that consumers would be willing to purchase non-GM tomatoes at a price $0.39 higher than the price of GM tomatoes. [JEL: O140, Q160, Q180, 110]. © 2007 Wiley Periodicals, Inc. Agribusiness 23: 117-130, 2007.

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    File URL: http://hdl.handle.net/10.1002/agr.20109
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    Bibliographic Info

    Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

    Volume (Year): 23 (2007)
    Issue (Month): 1 ()
    Pages: 117-130

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    Handle: RePEc:wly:agribz:v:23:y:2007:i:1:p:117-130

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    Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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    1. Sheldon, Ian M. & Josling, Timothy E., 2002. "Biotechnology Regulations And The Wto," Working Papers 14594, International Agricultural Trade Research Consortium.
    2. Grimsrud, Kristine M. & McCluskey, Jill J. & Loureiro, Maria L. & Wahl, Thomas I., 2002. "Consumer Attitudes Towards Genetically Modified Foods In Norway," 2002 Annual meeting, July 28-31, Long Beach, CA 19818, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Lopez Ramon, 1994. "The Environment as a Factor of Production: The Effects of Economic Growth and Trade Liberalization," Journal of Environmental Economics and Management, Elsevier, vol. 27(2), pages 163-184, September.
    4. Baker, Gregory A. & Burnham, Thomas A., 2001. "Consumer Response To Genetically Modified Foods: Market Segment Analysis And Implications For Producers And Policy Makers," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 26(02), December.
    5. Matthew Rousu & Wallace E. Huffman & Jason F. Shogren & Abebayehu Tegene, 2004. "Are United States Consumers Tolerant of Genetically Modified Foods?," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 26(1), pages 19-31.
    6. Bugbee, Marcia & Loureiro, Maria L., 2003. "A Risk Perception Analysis Of Genetically Modified Foods Based On Stated Preferences," 2003 Annual meeting, July 27-30, Montreal, Canada 22017, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    7. Burton, Michael P. & Rigby, Dan & Young, Trevor & James, Sallie, 2002. "Consumer Attitudes to Genetically Modified Organisms in Food in the UK," 2002 Conference (46th), February 13-15, 2002, Canberra 125064, Australian Agricultural and Resource Economics Society.
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    Cited by:
    1. Rousselière, D. & Rousselière, S., 2009. "On the impact of trust on consumer willingness to purchase GM food : evidence from a European survey," Working Papers 200901, Grenoble Applied Economics Laboratory (GAEL).
    2. He, Na & Bernard, John C., 2011. "Differences in WTP and Consumer Demand for Organic and Non-GM Fresh and Processed Foods," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(2), August.

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