On the impact of trust on consumer willingness to purchase GM food : evidence from a European survey
AbstractMany researches try to explain consumer’s acceptance and opposition to GMO with focus on social factors. With a causal or an associationist theoretical model, different authors put forward the notion of trust as determining to define the position of individuals. Because as in the present case we could fear the simultaneity of decisions (trust, risk perceptions and acceptability), we have to take into account this endogeneity risk. With data from a European Survey (Eurobarometer 64.3 2005), multivariate probit was used to specify the importance of trust in the various organizations involved in the public debate on the acceptance of genetically modified foods on behalf of the “ordinary citizens”. We discuss this portrait of European citizens that shows them to be increasingly optimistic about biotechnology, while being divided on this question.
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Bibliographic InfoPaper provided by Grenoble Applied Economics Laboratory (GAEL) in its series Working Papers with number 200901.
Date of creation: 2009
Date of revision:
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BIOTECHNOLOGY; CONSUMER ATTITUDE; TECHNOLOGY; EUROPEAN SURVEY DATA; GENETICALLY MODIFIED FOOD; MULTIVARIATE PROBIT; TRUST;
Other versions of this item:
- Damien Rousselière & Samira Rousselière, 2010. "On the impact of trust on consumer willingness to purchase GM food:Evidence from a European survey," Review of Agricultural and Environmental Studies - Revue d'Etudes en Agriculture et Environnement, INRA Department of Economics, vol. 91(1), pages 5-26.
- C35 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
This paper has been announced in the following NEP Reports:
- NEP-AGR-2009-02-22 (Agricultural Economics)
- NEP-ALL-2009-02-22 (All new papers)
- NEP-SOC-2009-02-22 (Social Norms & Social Capital)
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