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Competing supplies of olive oil in the German market: An application of multinomial logit models

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Author Info

  • Ronald W. Ward

    (Food and Resource Economics, University of Florida, 1125 McCarty Hall, Gainesville, Florida 32611. E-mail: rwward@ifas.ufl.edu)

  • Julian Briz

    (Polytechnic University of Madrid, E.T.S.I. Agrónomos, Ciudad Universitaria, 28040 Madrid, Spain. E-mail: jbriz@eco.etsia.upm.es)

  • Isabel de Felipe

    (Polytechnic University of Madrid, E.T.S.I. Agrónomos, Ciudad Universitaria, 28040 Madrid, Spain)

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    Abstract

    Germany consumers are shown to differentiate their use of olive oil by country-of-origin, with Spain, Italy, and Greece being important competing suppliers. Effects of demographics, product characteristics, and information sources impact the probability of buying olive oil by origin. Multinomial logit models are estimated and used to show the gains (or loses), and point to the important role of promotions to Spain's olive oil. The importance of these variables are ranked for each country and Odds Ratios are used to compare the relatives gains among the major suppliers. [EconLit citations: Q130, Q180]. © 2003 Wiley Periodicals, Inc. Agribusiness 19: 393-406, 2003.

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    File URL: http://hdl.handle.net/10.1002/agr.10068
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    Bibliographic Info

    Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

    Volume (Year): 19 (2003)
    Issue (Month): 3 ()
    Pages: 393-406

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    Handle: RePEc:wly:agribz:v:19:y:2003:i:3:p:393-406

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    Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297

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    1. Hong, Sung-Tai & Wyer, Robert S, Jr, 1989. " Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective," Journal of Consumer Research, University of Chicago Press, vol. 16(2), pages 175-87, September.
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    Cited by:
    1. Juan C. Gázquez-Abad & Manuel Sánchez-Pérez, 2009. "Factors influencing olive oil brand choice in Spain: an empirical analysis using scanner data," Agribusiness, John Wiley & Sons, Ltd., vol. 25(1), pages 36-55.
    2. Mtimet, Nadhem & Ujiie, Kiyokazu & Kashiwagi, Kenichi & Zaibet, Lokman & Nagaki, Masakazu, 2011. "The effects of Information and Country of Origin on Japanese Olive Oil Consumer Selection," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114642, European Association of Agricultural Economists.
    3. Mtimet, Nadhem & Kashiwagi, Kenichi & Zaibet, Lokman & Masakazu, N., 2008. "Exploring Japanese olive oil consumer behavior," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44457, European Association of Agricultural Economists.

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