Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 22 (2011)
Issue (Month): 4 (November)
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Web page: http://www.springerlink.com/link.asp?id=100312
Country-of-origin; Ambivalence; Brand image; Indirect measure; Latent construct;
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- Joseph R. Priester & Richard E. Petty & Kiwan Park, 2007. "Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions," Journal of Consumer Research, University of Chicago Press, vol. 34(1), pages 11-21, 03.
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- Martin R. Zemborain & Gita Venkataramani Johar, 2007. "Attitudinal Ambivalence and Openness to Persuasion: A Framework for Interpersonal Influence," Journal of Consumer Research, University of Chicago Press, vol. 33(4), pages 506-514, December.
- Otnes, Cele & Lowrey, Tina M & Shrum, L J, 1997. " Toward an Understanding of Consumer Ambivalence," Journal of Consumer Research, University of Chicago Press, vol. 24(1), pages 80-93, June.
- Briley, Donnel A & Wyer, Robert S, Jr, 2002. " The Effect of Group Membership Salience on the Avoidance of Negative Outcomes: Implications for Social and Consumer Decisions," Journal of Consumer Research, University of Chicago Press, vol. 29(3), pages 400-415, December.
- Goldberg, Marvin E. & Baumgartner, Hans, 2002. "Cross-country attraction as a motivation for product consumption," Journal of Business Research, Elsevier, vol. 55(11), pages 901-906, November.
- Loraine Lau-Gesk, 2005. "Understanding Consumer Evaluations of Mixed Affective Experiences," Journal of Consumer Research, University of Chicago Press, vol. 32(1), pages 23-28, 06.
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