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Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior

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Author Info

  • Cristel Russell

    ()

  • Dale Russell

    ()

  • Jill Klein

    ()

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    Abstract

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    File URL: http://hdl.handle.net/10.1007/s11002-010-9129-7
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    Bibliographic Info

    Article provided by Springer in its journal Marketing Letters.

    Volume (Year): 22 (2011)
    Issue (Month): 4 (November)
    Pages: 357-371

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    Handle: RePEc:kap:mktlet:v:22:y:2011:i:4:p:357-371

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    Web page: http://www.springerlink.com/link.asp?id=100312

    Related research

    Keywords: Country-of-origin; Ambivalence; Brand image; Indirect measure; Latent construct;

    References

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Briley, Donnel A & Wyer, Robert S, Jr, 2002. " The Effect of Group Membership Salience on the Avoidance of Negative Outcomes: Implications for Social and Consumer Decisions," Journal of Consumer Research, University of Chicago Press, vol. 29(3), pages 400-415, December.
    2. Spiggle, Susan, 1994. " Analysis and Interpretation of Qualitative Data in Consumer Research," Journal of Consumer Research, University of Chicago Press, vol. 21(3), pages 491-503, December.
    3. Otnes, Cele & Lowrey, Tina M & Shrum, L J, 1997. " Toward an Understanding of Consumer Ambivalence," Journal of Consumer Research, University of Chicago Press, vol. 24(1), pages 80-93, June.
    4. Hong, Sung-Tai & Wyer, Robert S, Jr, 1989. " Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective," Journal of Consumer Research, University of Chicago Press, vol. 16(2), pages 175-87, September.
    5. Jill Gabrielle Klein, 2002. "Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods," Journal of International Business Studies, Palgrave Macmillan, vol. 33(2), pages 345-363, June.
    6. Joseph R. Priester & Richard E. Petty & Kiwan Park, 2007. "Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions," Journal of Consumer Research, University of Chicago Press, vol. 34(1), pages 11-21, 03.
    7. Martin R. Zemborain & Gita Venkataramani Johar, 2007. "Attitudinal Ambivalence and Openness to Persuasion: A Framework for Interpersonal Influence," Journal of Consumer Research, University of Chicago Press, vol. 33(4), pages 506-514, December.
    8. Goldberg, Marvin E. & Baumgartner, Hans, 2002. "Cross-country attraction as a motivation for product consumption," Journal of Business Research, Elsevier, vol. 55(11), pages 901-906, November.
    9. Luce, Mary Frances, 1998. " Choosing to Avoid: Coping with Negatively Emotion-Laden Consumer Decisions," Journal of Consumer Research, University of Chicago Press, vol. 24(4), pages 409-33, March.
    10. Loraine Lau-Gesk, 2005. "Understanding Consumer Evaluations of Mixed Affective Experiences," Journal of Consumer Research, University of Chicago Press, vol. 32(1), pages 23-28, 06.
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