Return to tourist destination. Is it reputation, after all?
AbstractIn this paper the hypothesis that repeated purchases in the tourism markets could be considered as a consequence of asymmetrical information problems is studied. This hypothesis is analysed with the case study of the island of Tenerife using the estimation of a count data model. It was found that the length of the stay and the information obtained from previous visits and/or relatives and friends might increase the return to a destination suggesting the presence of a reputation mechanism as proposed by Shapiro (1983). The determinants of the willingness to return were also estimated, confirming the main results.
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Bibliographic InfoArticle provided by Taylor & Francis Journals in its journal Applied Economics.
Volume (Year): 37 (2005)
Issue (Month): 18 ()
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Other versions of this item:
- Francisco J. Ledesma & Manuel Navarro & Jorge V., 2003. "Return to Tourist Destination. Is it Reputation, After All?," Working Papers 03-01, Asociación Española de Economía y Finanzas Internacionales.
- Francisco J. Ledesma & Manuel Navarro & Jorge V. Pérez-Rodríguez, . "Return to Tourist Destination. Is it Reputation, After All?," Working Papers on International Economics and Finance 03-01, FEDEA.
- F14 - International Economics - - Trade - - - Empirical Studies of Trade
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