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Erfolgsfaktoren bei der Vermarktung von Kunst
[Success Factors for Marketing of Arts]

Author

Listed:
  • Michel Clement

    (University of Hamburg)

  • Anke Lepthien

    (University of Hamburg)

  • Tim Schulze

    (University of Hamburg)

Abstract

Zusammenfassung Der Kunstmarkt weist bei einem jährlichen internationalen Marktvolumen von ca. 43 Mrd. US$ neben dem kulturellen Stellenwert auch interessante ökonomische Implikationen auf, die für die betriebswirtschaftliche Forschung relevant sind. Da ein Gemälde ein Einzelstück ist, das selten gehandelt wird und dessen Wertschätzung sehr subjektiv ist, besteht eine erhebliche Unsicherheit bzgl. des Markt-Preises. Durch die wachsende Bedeutung des Kunstmarktes wurden zunehmend Studien veröffentlicht, die vor allem versuchen, die am Markt erzielten Preise zu erklären. In diesem Aufsatz werden die bisherigen empirischen Forschungsergebnisse aufbereitet. Es werden die zentralen Einflussfaktoren auf die Nachfrage nach Kunstwerken systematisiert und empirische Generalisierungen abgeleitet. Die hier präsentierte Literaturanalyse verdeutlicht entlang einer Analyse der Produkt-, Künstler-, und Handelsfaktoren die zentralen Erfolgsfaktoren von Kunstwerken hinsichtlich des am Markt realisierten Preises für Kunst.

Suggested Citation

  • Michel Clement & Anke Lepthien & Tim Schulze, 2016. "Erfolgsfaktoren bei der Vermarktung von Kunst [Success Factors for Marketing of Arts]," Schmalenbach Journal of Business Research, Springer, vol. 68(4), pages 377-400, December.
    • Handle: RePEc:spr:sjobre:v:68:y:2016:i:4:d:10.1007_s41471-016-0013-x
    DOI: 10.1007/s41471-016-0013-x
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    References listed on IDEAS

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