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Growing Chinese medicinal herbs in the United States: understanding practitioner preferences

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  • Jay Lillywhite

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  • Jennifer Simonsen
  • Vera Wilson
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    Abstract

    The use of complementary and alternative medicine (CAM) by US consumers has grown in recent years. CAM therapies often utilize medicinal herbs as part of the treatment process; however, research on US practitioner preferences for medicinal herbs is limited, despite growing concern surrounding the sustainability of wild-harvested medicinal herbs. In order better to understand consumer preferences for this emerging market, a mail survey of US practitioners (licensed acupuncturists) was conducted to examine the importance of five herb attributes in practitioners’ herb selection decisions: (1) country of origin, (2) freshness, (3) production method (organic versus conventional), (4) price, and (5) traceability. The significance of these five traits is investigated using discrete choice analysis, and the implications for US medicinal herb growers are discussed. Copyright Springer Science+Business Media B.V. 2012

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    File URL: http://hdl.handle.net/10.1007/s10460-011-9332-z
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    Bibliographic Info

    Article provided by Springer in its journal Agriculture and Human Values.

    Volume (Year): 29 (2012)
    Issue (Month): 2 (June)
    Pages: 151-159

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    Handle: RePEc:spr:agrhuv:v:29:y:2012:i:2:p:151-159

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    Web page: http://www.springer.com/economics/journal/10460

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    Related research

    Keywords: Complementary and alternative medicine; Traditional Chinese medicine; Discrete choice; Conjoint analysis;

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    1. Perrier-Cornet, Philippe & Aubert, Magali, 2009. "Is there a future for small farms in developed countries? Evidence from the French case," 111th Seminar, June 26-27, 2009, Canterbury, UK 52855, European Association of Agricultural Economists.
    2. Jean Philippe Perrouty & François d'Hauteville & Larry Lockshin, 2006. "The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise," Agribusiness, John Wiley & Sons, Ltd., vol. 22(3), pages 323-341.
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