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ISO certification and new product success in an emerging market

Author

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  • Jie Wu

    (University of Macau)

  • Zefu Wu

    (City University of Macau)

Abstract

The relationship between self-imposed certification of the quality of a firm’s management practices and its new product performance was investigated using data from a survey of 878 manufacturing and service firms. Certification was shown to promote new product success by reducing the information asymmetry a firm and potential buyers in an emerging market. That positive effect weakens where the quality of local institutions is better.

Suggested Citation

  • Jie Wu & Zefu Wu, 2019. "ISO certification and new product success in an emerging market," Asian Business & Management, Palgrave Macmillan, vol. 18(1), pages 51-71, February.
    • Handle: RePEc:pal:abaman:v:18:y:2019:i:1:d:10.1057_s41291-018-0046-6
    DOI: 10.1057/s41291-018-0046-6
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    References listed on IDEAS

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