Impact of social network structure on content propagation: A study using YouTube data
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Bibliographic Info
Article provided by Springer in its journal Quantitative Marketing and Economics.
Volume (Year): 10 (2012)
Issue (Month): 1 (March)
Pages: 111-150
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Web page: http://www.springerlink.com/link.asp?id=111240
Related research
Keywords: Social network; YouTube; Diffusion; Social media; User-generated content; Network structure; Online video; Social influence; Contagion; C36; C33; M3; O33; L14;Find related papers by JEL classification:
- C36 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Instrumental Variables (IV) Estimation
- C33 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Models with Panel Data; Longitudinal Data; Spatial Time Series
- M3 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising
- O33 - Economic Development, Technological Change, and Growth - - Technological Change; Research and Development; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
- L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
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