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The impact of title event sponsorship announcements on shareholder wealth

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Author Info

  • John Clark
  • T. Cornwell
  • Stephen Pruitt

    ()

Abstract

No abstract is available for this item.

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File URL: http://hdl.handle.net/10.1007/s11002-008-9064-z
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Bibliographic Info

Article provided by Springer in its journal Marketing Letters.

Volume (Year): 20 (2009)
Issue (Month): 2 (June)
Pages: 169-182

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Handle: RePEc:kap:mktlet:v:20:y:2009:i:2:p:169-182

Contact details of provider:
Web page: http://www.springerlink.com/link.asp?id=100312

Related research

Keywords: Sponsorship; Title; Marketing; Finance; Sport; Event study;

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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  1. Fama, Eugene F, 1970. "Efficient Capital Markets: A Review of Theory and Empirical Work," Journal of Finance, American Finance Association, vol. 25(2), pages 383-417, May.
  2. Pruitt, Stephen W. & Cornwell, T. Bettina & Clark, John M., 2004. "The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth," Journal of Advertising Research, Cambridge University Press, vol. 44(03), pages 281-296, September.
  3. T. Bettina Cornwell & Michael S. Humphreys & Angela M. Maguire & Clinton S. Weeks & Cassandra L. Tellegen, 2006. "Sponsorship-Linked Marketing: The Role of Articulation in Memory," Journal of Consumer Research, University of Chicago Press, vol. 33(3), pages 312-321, November.
  4. Scholes, Myron & Williams, Joseph, 1977. "Estimating betas from nonsynchronous data," Journal of Financial Economics, Elsevier, vol. 5(3), pages 309-327, December.
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Citations

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Cited by:
  1. repec:eme:mfipps:v:36:y:2010:i:3:p:543-558 is not listed on IDEAS
  2. Michael Hanke & Michael Kirchler, 2010. "Football Championships and Jersey Sponsors' Stock Prices: An Empirical Investigation," Working Papers 2010-07, Faculty of Economics and Statistics, University of Innsbruck.
  3. Haina Ding & Alexander Molchanov & Philip Stork, 2011. "The value of celebrity endorsements: A stock market perspective," Marketing Letters, Springer, vol. 22(2), pages 147-163, June.
  4. Juan Nicolau & María Santa-María, 2013. "Celebrity endorsers' performance on the “ground” and on the “floor”," Marketing Letters, Springer, vol. 24(2), pages 143-149, June.

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