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The impact of title event sponsorship announcements on shareholder wealth

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Author Info
John Clark
T. Cornwell
Stephen Pruitt ()
Abstract

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File URL: http://hdl.handle.net/10.1007/s11002-008-9064-z
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Publisher Info
Article provided by Springer in its journal Marketing Letters.

Volume (Year): 20 (2009)
Issue (Month): 2 (June)
Pages: 169-182
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:kap:mktlet:v:20:y:2009:i:2:p:169-182

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Web page: http://www.springerlink.com/link.asp?id=100312

For technical questions regarding this item, or to correct its listing, contact: (Christopher F. Baum).

Related research
Keywords: Sponsorship; Title; Marketing; Finance; Sport; Event study;

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Fama, Eugene F, 1970. "Efficient Capital Markets: A Review of Theory and Empirical Work," Journal of Finance, American Finance Association, vol. 25(2), pages 383-417, May. [Downloadable!] (restricted)
  2. Scholes, Myron & Williams, Joseph, 1977. "Estimating betas from nonsynchronous data," Journal of Financial Economics, Elsevier, vol. 5(3), pages 309-327, December. [Downloadable!] (restricted)
  3. T. Bettina Cornwell & Michael S. Humphreys & Angela M. Maguire & Clinton S. Weeks & Cassandra L. Tellegen, 2006. "Sponsorship-Linked Marketing: The Role of Articulation in Memory," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 33(3), pages 312-321, November. [Downloadable!] (restricted)
  4. Pruitt, Stephen W. & Cornwell, T. Bettina & Clark, John M., 2004. "The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth," Journal of Advertising Research, Cambridge University Press, vol. 44(03), pages 281-296, September. [Downloadable!]
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This page was last updated on 2009-12-5.

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