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Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry

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Author Info
Puneet Manchanda ()
Dick Wittink
Andrew Ching
Paris Cleanthous
Min Ding
Xiaojing Dong
Peter Leeflang
Sanjog Misra
Natalie Mizik
Sridhar Narayanan
Thomas Steenburgh
Jaap Wieringa
Marta Wosinska
Ying Xie

Additional information is available for the following registered author(s):

Abstract

This paper argues that the pharmaceutical industry represents an exciting opportunity to carry out academic research. The nature of the industry allows researchers to answer new questions, develop new methodologies for answering these questions as well as to apply existing methodology to new data. The paper opens with some industry background, then provides a brief overview of some important research areas and discusses the open questions in each area. Issues of data type and availability are also discussed. Copyright Springer Science + Business Media, Inc. 2005

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File URL: http://hdl.handle.net/10.1007/s11002-005-5893-1
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Publisher Info
Article provided by Springer in its journal Marketing Letters.

Volume (Year): 16 (2005)
Issue (Month): 3 (December)
Pages: 293-308
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:kap:mktlet:v:16:y:2005:i:3:p:293-308

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Web page: http://www.springerlink.com/link.asp?id=100312

For technical questions regarding this item, or to correct its listing, contact: (Christopher F. Baum).

Related research
Keywords: pharmaceutical marketing; patient compliance; response models; new products; physician networks; pharmaceutical pricing;

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Stoneman, P, 1981. "Intra-Firm Diffusion, Bayesian Learning and Profitability," Economic Journal, Royal Economic Society, vol. 91(362), pages 375-88, June. [Downloadable!] (restricted)
  2. Meredith Rosenthal & Ernst Berndt & Julie Donohue & Arnold Epstein & Richard Frank, 2003. "Demand Effects of Recent Changes in Prescription Drug Promotion," Forum for Health Economics & Policy, Berkeley Electronic Press, vol. 6(1), pages 1044-1044. [Downloadable!] (restricted)
  3. Coscelli, Andrea & Shum, Matthew, 2004. "An empirical model of learning and patient spillovers in new drug entry," Journal of Econometrics, Elsevier, vol. 122(2), pages 213-246, October. [Downloadable!] (restricted)
  4. Meredith B. Rosenthal & Ernst R. Berndt & Julie M. Donohue & Arnold M. Epstein & Richard G. Frank, 2003. "Demand Effects of Recent Changes in Prescription Drug Promotion," NBER Chapters, in: Frontiers in Health Policy Research, Volume 6, pages 1-26 National Bureau of Economic Research, Inc. [Downloadable!]
  5. Desiraju, Ramarao & Nair, Harikesh S. & Chintagunta, Pradeep, 2004. "Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations," Research Papers 1950, Stanford University, Graduate School of Business. [Downloadable!]
  6. Gregory S. Crawford & Matthew Shum, 2005. "Uncertainty and Learning in Pharmaceutical Demand," Econometrica, Econometric Society, vol. 73(4), pages 1137-1173, 07. [Downloadable!] (restricted)
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  1. repec:bep:eapadv:v:6:y:2006:i:1:p:1545-1545 is not listed on IDEAS
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